iPhone eventSource: Apple

What you need to know

  • Apple has increased its hiring massively over the last year.
  • Figures show job postings have risen 78% year on year.
  • In particular, Apple has focused on retail staff and smart home product development.

A new report indicates Apple's hiring has increased massively over the last year.

According to GlobalData Apple has stepped up hiring massively, with a focus on retail staff and also smart home product development. GD writes:

Apple has stepped up hiring in the last few months to provide a significant staff boost to its retail stores and new product development, according to research by GlobalData. The leading data and analytics company's Job Analytics Database reveals that Apple's job postings increased by 78% in July 2021, when compared to July 2020, and over 370 of these listings related to 'Apple Retail'. Interestingly, Apple has also increased job listings that refer to 'new products', from 130 jobs in March 2021 to over 270 job postings in July 2021.

Globaldata HiringSource: GlobalData

Anisha Bhatia, Senior Analyst for Consumer Services, Platforms and Devices at GlobalData, said that Apple grows its market share where it expands its retail footprint and that the Apple store is a status symbol in communities. Beyond retail, Apple is also investing in creating new products for 'Home Services', from Ajay Thalluri, Business Fundamentals Analyst at GlobalData:

"Apple is creating new products across various divisions, notably for the newly formed 'Home Services' team as it looks to innovate and craft new services using emerging technologies for the home market through hardware, software and services. The company recently advertised a role for a 'Product Manager, Home Services', the advert for which noted the candidate must have direct working experience with key ecosystem players, including home services providers, builders and technology providers."

The report notes that Apple is continuing to expand its product and service portfolio to complement products like the iPhone 12, and Apple's upcoming iPhone 13, expected to be the company's best iPhone yet. The report notes Apple is also holding hiring initiatives in colleges and universities, looking for temporary staff for its retail stores.

You can read the full report here.