What you need to know
- Apple is planning on opening its second retail location in South Korea.
- Apple Yeouido will be located in Seoul's financial district.
Reported by MacRumors, Apple is preparing to open its second retail location in South Korea. The store will be located in Seoul's financial district.
The store, which will have a home in the IFC Mall, is being marketed by the company with wallpapers and an animation on its store website (opens in new tab). Soon-to-be customers can download the wallpapers for their iPhone, iPad, and Mac.
The report notes South Korea's importance as a place for market share expansion for Apple, which currently only holds 19% of the smartphone market in the country.
The opening of Apple Yeouido (opens in new tab) is a clear signal that Apple plans to invest long-term in South Korea.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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