What you need to know
- Apple is opening a third store in Turkey.
- The company has confirmed its new store in Istanbul will open on Friday, October 22.
- The launch will feature a six-week Today at Apple program dedicated to the city.
Apple has confirmed its brand new store in Istanbul, Turkey will open tomorrow, Friday, October 22.
The company announced:
SVP of Retail + People Deirdre O'Brien said Apple was "we're thrilled to build upon the deep and long-standing relationships we have with our customers in Turkey" and that Apple couldn't wait to welcome the local community.
The store, which is on the smaller side, features a distinctive glass front, Forum, video wall, and a pretty fantastic staircase taking visitors upstairs to Apple's product displays. Interestingly, that means no product displays on the ground floor.
To celebrate the launch Apple is holding a six-week Today At Apple program called 'Perspektif Istanbul' dedicated to the city:
The store's timely opening means customers will have one more location in the city to get their hands on Apple's new best iPhone, the iPhone 13, as well as Apple's new iPads and the new MacBook Pro (2021) when it debuts in stores next week.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9