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![Search in Safari on an iPhone](https://cdn.mos.cms.futurecdn.net/MWnGNhyjsUndaLUwCkMB73-320-80.jpg)
Apple has an in-house search engine and you already use it, just not how you might expect
By Oliver Haslam published
Apple is already using its own search technology, and so are you.
![Google icon on iPhone](https://cdn.mos.cms.futurecdn.net/8xaTYKAB8Ce34evRTjjTsb-320-80.jpg)
We could be seeing Apple Search take on Google sooner rather than later
By John-Anthony Disotto published
Apple could be working on a search engine alongside an ad network to compete head-on with Google.
![Iphone Safari Start Page Hero](https://cdn.mos.cms.futurecdn.net/rZUVzgRb2X3cKPJ8UCS5oG-320-80.jpg)
Apple needs to build its own search engine
By Joe Wituschek published
With the current search engine landscape, Apple has no choice but to build its own.
![Side of Apple Park building](https://cdn.mos.cms.futurecdn.net/oRz5ynCtGfyMvowBYnYs79-320-80.jpg)
Apple is 'quietly developing search capabilities' that could rival Google
By Joe Wituschek published
A number of Apple engineers working on search and Siri have left the company for Google.
![Safari search bar iPhone X](https://cdn.mos.cms.futurecdn.net/xGP8c9DEyPNpdg6o9iwwDa-320-80.jpg)
Analyst says that Apple should acquire DuckDuckGo to fight Google and Bing
By Joe Wituschek published
Bernstein analyst Toni Sacconaghi is making rounds again with a new suggestion for Apple: get your own search engine to take on Google.
![null](https://cdn.mos.cms.futurecdn.net/EgPUCdniFdXudx4MhdUAQn-320-80.png)
Daily Tip: How to use Google Maps to plan your vacation lodging
By Georgia last updated
![null](https://cdn.mos.cms.futurecdn.net/8Z43kioEbEhjrjobmLHD2f-320-80.jpg)
Ask iMore: How the #@$& do you find anything with App Store search?
By Allyson Kazmucha last updated
![null](https://cdn.mos.cms.futurecdn.net/B7TjiLqEsbK2MFA72CFDz9-320-80.jpg)
Siri switches from Bing to Google for web search results
By Tory Foulk last updated
Bye bye, Bing — Apple is now using Google as its default for Siri and Spotlight web search results.
![null](https://cdn.mos.cms.futurecdn.net/HAdg5ZxDBLJJ2ZDY5KyPV7-320-80.jpg)
How to customize safe search filtering results in YouTube for iOS
By Allyson Kazmucha last updated
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