What you need to know
- Bernstein analyst Toni Sacconaghi has another suggestion for Apple.
- The analyst believes Apple should acquire DuckDuckGo to compete in search with Google.
- Last week, Sacconaghi had recommended Apple sell a more health-focused sub-$250 Apple Watch.
Last week, Bernstein analyst Toni Sacconaghi made a bit of a wave in the Apple community by suggesting that Apple sell a sub-$250 Apple Watch, saying that such a move would boost sales by as much as ten-fold. Apple already sells the Apple Watch Series 3 for $199, but Sacconaghi says more health-focused features are required in a device at this price point to accomplish the sales figures he dreamed of.
Today, Sacconaghi is back with another interesting recommendation for the company. Reported by Street Insider, the Bernstein analyst believes that Apple may acquire DuckDuckGo, the popular privacy-focused search engine.
While Google currently pays Apple around $7-8 billion dollars a year to be the default search engine on iOS, Sacconaghi says that Apple could prefer to have its own search engine that it controls. DuckDuckGo would align the most with the company's stance on privacy.
Sacconaghi says that iOS still "remains uncomfortably dependent on Bing to act as a counter weight to Google – hence our suggestion that Apple acquire its own search engine."
There have been no recent rumors of Apple being interested in purchasing DuckDuckGo, nor DuckDuckGo interested in selling to Apple. Such an acquisition would, if it ever happened, begin a new era of the search battle.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
I hope Apple does by DuckDuckGo. Have you ever done a shopping search for something on Google? You will find that it does not have very many Amazon results. If you do the same on DuckDuckGo, you will get almost all Amazon results. This seems to me to be very biased and it annoys me. I will prove it. Do it. Look for something like "ear buds" and make it a shopping search on each of those.
Is Bing really the better option? It was not always this way.
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