[Update] This UK retailer is giving customers the Apple TV 4K a day early
What you need to know
- The new Apple TV 4K will be officially released on Friday, May 21.
- That is unless you're an Argos customer in the UK.
- The store is telling users to come and get their pre-orders and is already offering same-day collection.
Update, May 20 (06:15 am ET): Argos has now removed the listings from its website.
UK retailer Argos appears to have jumped the gun on the Apple TV 4K launch, giving out pre-orders to customers early and offering same-day collection from today.
Yesterday we told you how one lucky customer had received their Apple TV 4K delivery a couple of days early. Apparently, the official release date of May 21 was more of a guideline, as UK retailer Argos is offering customers the chance to collect pre-orders already, and is also advertising same-day collection.
One UK Twitter user @ApplWatcher noted the device was showing on the Argos website as available, the listing stating "Order now, collect right away".
At least one iMore reader, who asked not to be named, has confirmed to us that they have received a notification from Argos stating that their order was ready for collection and that they were able to go to the store and pick up their order. They also sent us these pictures to confirm successful collection:
In what was apparently a stroke of genius, our reader had canceled a previous order from Apple and made a reservation with Argos because of its shorter delivery time, obviously unaware they would in fact end up getting their device a day early.
iMore has confirmed on the Argos website that multiple stores are offering the new Apple TV as available to collect today (opens in new tab), either later this afternoon or "right away".
Apple announced its Apple TV 4K at its Spring Loaded April Event, confirming earlier this week the official release date was Friday, May 21. From that report
The new Apple TV 4K features the A12 Bionic, high-refresh-rate HDR, and a new Siri Remote.
Update, May 20 (06:15 am ET) — Argos has removed the Apple TV 4K from its website.
After a brief snafu this morning in which some customers were able to collect their Apple TV before its official release date and orders offered same day collection, Argos has now amended its website, removing the listing for the Apple TV 4K (2021). It is no longer available to purchase and a note on the website says "This product hasn't been released yet. Please check back soon."
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9