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You can't buy a titanium Apple Watch Series 6 and this is probably why

Titanium Apple Watch Series
Titanium Apple Watch Series (Image credit: Apple)

What you need to know

  • Apple Watch Series 6 is currently unavailable in its titanium finish.
  • It's likely Apple simply ran out and refuses to make more as Apple Watch Series 7 nears.

Anyone wanting to buy a titanium Apple Watch Series 6 is out of luck right now, with Apple Stores the world over showing the wearable as unavailable. They also seem to be very difficult to find on-store, too. Why? It's a simple case of economics.

With Apple getting ready to launch the Apple Watch Series 7 in just a couple of months, it's likely the company stopped making the titanium Apple Watch Series 6 a good long while ago. It was never the most popular version of Apple's smartwatch thanks to its relatively high price, and Apple presumably only made a limited number to begin with. As we near Apple Watch Series 7 time, it seems foolhardy to build more of the outgoing product — especially when it's likely you'll be lumbered with stock once the new model arrives.

That's the line coming out of Mark Gurman's Power On newsletter, too. As he notes, we'll just have to hope titanium makes a return in the new lineup.

Apple hasn't said that the Apple Watch Edition is discontinued, so here's my theory. With just weeks to go until the next version of the Apple Watch, Apple has nearly run out of the titanium models. Given the high price point, Apple probably only made a small amount expecting they wouldn't sell very well. They likely stopped manufacturing them months ago and are finally running out of supply.

Still hoping to bag an Apple Watch Series 6 before the rest of the lineup's gone? Check out these Apple Watch deals before it's too late!

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.