Amazon Kindle bikini ad

Amazon's new Kindle ad says a) it's easier to read an ebook on in direct sunlight, b) it's smaller and lighter, and c) it's way less expensive than Apple's iPad.

It doesn't show what happens when the guy spins his chair around, quickly corrects a PowerPoint pitch so he doesn't have to go back to the office, wows the bikini lady with Epic Citadel, then looks up a great restaurant on the full color web, gets directions from maps, and takes her off to dinner while they listen to streaming music.

(This is the second Amazon Kindle ad to feature a lady in the sun; interesting demo they're targeting.)