Prince was a true innovator and a singular artist. His music and influence will live on for generations. Rest in peace.— Tim Cook (@tim_cook) April 21, 2016
Though the company doesn't have the rights to offer Prince's music Apple Music, it can broadcast tracks through its Beats 1 radio station, which it did for a bit this afternoon. Like Tim Cook, Beats 1 anchors Zane Lowe and Julie Adenuga shared their thoughts on Twitter:
I can't believe he has gone. Thank you for everything Prince. You will always be The Greatest #RIPPrince— Zane Lowe (@zanelowe) April 21, 2016
Nowhere near finished celebrating the life & music of one of the world's greatest performers.— Julie Adenuga (@JulieAdenuga) April 21, 2016
Thank you Prince.