Business

Why would Apple raise iPhone prices when all the money is in the mainstream?

This morning an analyst posted something speculative about the possibility of a price increase on the iPhone 6 when it is released later this year. The analyst in question has horrible history when it comes to making Apple predictions, so we're going to ignore the source. What we aren't going to ignore is the idea. Could Apple use the iPhone 6 as leverage to raise iPhone prices?

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Apple beefs up rumored baseband engineering team with ex-Broadcom hires

Apple's been keen to move more and more of their design work in-house, and the latest hires indicate that they might even be ready to move baseband processor work into the labs of Cupertino as well. According to AppleInsider, two senior Broadcom engineers — Paul Change and Xiping Wang — have joined Apple after years at the wireless chip manufacturer.

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Comcast identifies Apple as threat when defending Time Warner merger

Comcast is lobbying hard to get the FCC to approve their desired merger with Time Warner, and they're citing Apple as a threat to their business that would justify such a merger. Today they published a public interest statement to justify the merger to the public (a public that looks with great mistrust on both companies, let alone a combined entity), saying that Apple is exploring "development of an Apple set-top box."

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Multipeer, meshed networks, and why risk managers will love them

Apple's gotten a lot of attention recently for iOS 7's multipeer networking frameworks. I covered them briefly in my enterprise and education overview back in September 2013 when iOS 7 first launched but they're worth a closer look. Multipeer networking makes use of Bluetooth, Infrastructure Wi-Fi (like a Wi-Fi Hotspot), and Peer-to-Peer Wi-Fi (also called Wi-Fi Direct) to create a peer-to-peer meshed network. Once the network has been established, people on that network can share content including messages (think IM), resources (think documents), or stream content. If you have used AirDrop to share pictures or other content with others, you have already used Multipeer Connectivity without knowing it. This is something risk managers in enterprise are going to love, and here's why!

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Cleanup on aisle 5: Why Apple is making an 8GB iPhone 5c and re-launching the iPad 4

Apple’s decision to introduce a new model of the iPhone 5c with 8GB of storage has some of us scratching our heads. So does their decision to reintroduce the previously killed off iPad 4. What’s going on? Has Apple gone insane? I don’t think so. It may not qualify as a genius business move or anything exceptionally special, but I think it makes sense.

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What does CarPlay mean to Apple’s Business?

Now that iOS in the Car has been renamed CarPlay and will be shown off at the Geneva Motor Show, I thought it would be fun to start a discussion on what this all means to Apple, its competitors, and car drivers going forward.

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Why would Apple business development executives meet with Tesla Motors?

A few days ago rumors of Apple/Tesla meetings resurfaced, and conclusions were once again leapt to about a possible acquisition. It’s unfortunate that most people writing about the topic seems to have nothing but mergers and acquisitions (M&A) on the brain. I think there is absolutely no chance that happening and what's more — I think there are far more interesting possibilities to consider here.

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Why Apple 'computers' outselling Microsoft may not be fair, but is incredibly important

Earlier this week analyst Benedict Evans published a chart showing how “computers” running Apple software are starting to sell at greater volume than "computers" running Microsoft software. Of course he’s counting all Macs and iOS devices as computers, just as he’s counting all Microsoft Windows PCs and Windows Mobile phones as computers. But the numbers don’t lie. In the last quarter Apple's traditional + mobile business is responsible for shipping just as many units as Microsoft. And obviously Apple is growing much faster. The blog post accompanying the chart was a mere 3 sentences. The most important sentence was:

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Why Wall Street should pay attention to Apple's growing iTunes revenue

Over at Asymco blog, Horace Dediu wrote a wonderful post that examines the size and growth of Apple’s iTunes business. This business includes the sale of music, video, iOS apps, Mac apps, and various services.

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Apple said to start marketing hiring spree

For all of its high profile and signature flavor, Apple's marketing has never been a major focus for the company, but that may change with an upcoming hiring spree of creatives for in-house advertising. An unnamed Apple executive has spoken about a shift which will include the growth of the in-house design group from 300 to 500 or 600.

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