Business

Apple said to start marketing hiring spree

For all of its high profile and signature flavor, Apple's marketing has never been a major focus for the company, but that may change with an upcoming hiring spree of creatives for in-house advertising. An unnamed Apple executive has spoken about a shift which will include the growth of the in-house design group from 300 to 500 or 600.

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iOS 7 preview: Big improvements for big business

iOS 7 continues Apple's tradition of consistently improving and extending Enterprise support for iPhone, iPod touch, and iPad. Previous years introduced such basic, core functionality as Microsoft Exchange ActiveSync, and hardware encryptions.This year offers more specific additions that, never-the-less, might make a big difference to big business, both those who manage devices in IT, and who use them, in corporations and SMB alike. Today's Enterprise day on Talk Mobile 2013, so let's talk iOS 7 and Enterprise...

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It's a lull in the product cycle and we know it, but Apple's doing fine

The results of fiscal Q3 are in, and Apple stock is actually up almost 4% in after hours trading. All this really tells us, of course, is that Wall Street is reasonably happy with the news. The Street expected an overall worse combination of Q3 results and Q4 guidance. So what does it all mean?

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Best iPhone and iPad apps for professional photographers: Take your shooting and your business to the next level!

As a professional photographer, the iPhone and iPad can be excellent tools for your business. You are probably already aware that there's a lot of great apps out there focused on editing photos, but if we're being real, as a professional, you're not going to use them. However, there are many other great apps that can help compliment your business, and we've rounded up some of our favorites.

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Betting against Apple: Why stock swarms only work when we let them

Earlier this week, Mal Spooner from Money wrote a piece about the swarming of Apple stock. In the article, he equates street swarming -- when a gang surrounds and often attacks an unsuspecting victim -- to the swarming of a stock by short sellers. The main difference, he suggests, is that in a street swarming there is no real motive. Yet in a short-seller swarming, the motive is to rob investors by driving the stock price down.

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Apple’s challenges in China, and what investors need to know

In the not-so-distant past, Tim Cook has been quoted as saying he expects China to emerge as the company’s largest source of revenue. Back in January, we discussed this growth in China, along with Asymco.com’s estimate that China would overtake US sales at Apple by 2016.

Has anything changed?

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Apple investors: How to stay sane by staying long

Earlier today I had a quick chat with iMore’s editor-in-chief, Rene Ritchie about all the crazy rumours and bad journalism that Apple has had to deal with lately. But more to the point, we talked about how this stuff can hurt small time investors if they don’t know how to deal with it. So that’s what we’ll talk about here.

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What iPrefs are and why they could make sense for Apple

If you’ve been following the drama surrounding David Einhorn and his firm, Greenlight Capital, then this is all familiar stuff. If not, we’ve got the quick recap for you. A big hedge fund that owns Appel stock wants Apple to stop being so stingy with its cash and give some back to shareholders.

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Apple's China Factor

Earlier this week, Asymco’s Horrace Dediu wrote a wonderful post about the huge differences between Microsoft and Apple in China. He makes a very strong case for how difficult of a position Microsoft is in. I encourage you to the Asymco post in detail to understand his arguments. Pretty compelling stuff.

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Christmas Day customer activity showing Apple is crushing it, Android strong, Microsoft toast.

Christmas Day is a huge day for mobile device activations, obviously. Once we finish unwrapping our gifts and scarfing down a big breakfast, we all become children and want to immediately play with our gifts. For smartphones and tablets, that means activating your device on a network, and downloading a slew of apps. Once we install these apps (like Twitter), we start telling followers about our new device. Two pieces of research hit my radar today. They’re both quite fascinating and paint a picture of Apple dominating the scene.

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