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Turn your Nintendo Switch into the ultimate console with a microSD card!

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Everything you need to know about the AT&T Unlimited plan

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The third public beta for iOS 10.3 is here! This is how you get it

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Apple releases third public beta of macOS Sierra 10.12.4

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Beta time!

Apple releases third developer beta of iOS 10.3

Everything you need to know!

iPhone 8 will reportedly feature 3D-sensing FaceTime camera

Developers only!

tvOS 10.2 beta 3 now ready for developers

Developers only!

Apple releases third beta of watchOS 3.2 to developers

What you need to know

Four new iPad Pro models could be coming in March

Enter now!

We're giving away the new full-grain leather slim wallets from Pad & Quill

From 'OW' to 'WOW'

Hi, I'm an iPad Pro! — 'We hear you' brings classic feel to new ads

Touch ID for all!

Why Touch ID makes the MacBook Pro the best Mac ever

🐣 + 🍍 + 💎 = 🐉

Pokémon Go Gen 2 Guide — New info!

Click. Swoon.

Billboard's cover: Shot on iPhone 7 Plus Portrait Mode

bye bye birdie

How to delete your Twitter account 🚫🐥


Nintendo Switch FAQ: Everything you need to know!

iOS Gaming Weekly

Here are the best new iPhone games out and on sale now!

Mastering AirPods

How to use your AirPods when you're offline


Why you might (and might not) want an indoor security camera in your home

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Still betting long on Apple

On the heels of Apple's Q1 2015 earnings, the company's stock reached a new all-time high of $120 during today's trading session. While I really don't care too much about short term stock price movements, this particular move in Apple's stock is a reflection of investor optimism following the most monstrous quarter ever seen.

It's true. In case you didn't catch the headlines from Tuesday, Apple's $18 billion quarterly profit for Q1 fiscal 2015 is the largest quarterly profit of any company in the world in all of history.

Plenty has been written following the quarterly report, so instead of rehashing all of the numbers I'd like to focus on what it all means to the stock longer term. I've been a shareholder of Apple since 2007 and haven't traded single share since that time. So when I look at technology companies from an investment angle I really do walk the long term talk. I think attempting to time the market is a recipe for disaster for most people (including myself), and I'd prefer to make decade plus long bets on quality growth companies. Apple still fits the bill for me.

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How Apple's monster Q1 made them #1

Apple only makes one phone — the iPhone. Sure there're two different sizes of the current generation model, the iPhone 6 and iPhone 6 Plus, as well as two previous generation models, the iPhone 5s and iPhone 5c, but the range and diversity is nothing like the portfolio pushed out by Samsung. Which is what makes Apple's monstrous Q1 2015 quarter, and possibility that, for the first time, they surged past Samsung to become the largest smartphone seller in the world, so interesting.

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Highlights from Apple's Q1 2015 conference call

Apple has just announced record breaking results for Q1 2015 — 74.5 million iPhones, 21.4 million iPads, 5.5 million Macs sold, $74.6 billion in revenue — and now it's time to sit back, relax, and listen to their quarterly conference call. Apple's CEO, Tim Cook and CFO, Luca Maestri should be running the call. We'll update this post every few minutes with highlights, so refresh as the mood strikes you.

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Apple announces Q1 2015 results: 74.5 million iPhones, 21.4 million iPads, 5.5 million Macs sold, $74.6 billion in revenue earned!

Apple has announced their Q1 2015 earnings and the numbers include Apple announces Q1 2015 results: 74.5 million iPhones, 21.4 million iPads, 5.5 million Macs sold, $74.6 billion in revenue earned!

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Apple Q1 2015 results coming 4:30pm ET, call at 5pm ET — be here!

If you're interested in AAPL the stock as much as you are Apple the company, then this is your reminder that Q1 2015 earnings will be announced at 1:30pm PT, 4:30pm ET this afternoon with the usual conference call to follow at 2pm PT. iMore will be providing our usual color and commentary before, during, and after.

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The APPL Q1 2015 consensus — betting on big

Following their Q4 2015 earning report last year, Apple gave guidance for the upcoming Q1 2015 quarter of between $63.5 and $66.5 billion. Given the success of iPhone 6 and iPhone 6 Plus, the continued growth of the Mac, and the flat but stable position of the iPad, however, it seems most analysts are eagerly predicting more.

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Apple and IBM release first wave of MobileFirst apps for enterprise

Apple and IBM have launched their first wave of MobileFirst for iOS apps. Focusing on Big Data, these apps are now available to enterprise customers in banking, retail, insurance, financial services, telecommunications, governments, and airline/transportation verticals. The list of MobileFirst for iOS apps is already lengthy:

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How to deal with zip files on your iPhone or iPad

Zip files—that is, single-file bundles that contain multiple items—are incredibly useful tools. On my Mac, I use zip files for all sorts of tasks: shrinking document sizes, transferring data from one place to another, and collecting various files together into a single bundle.

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iPhone demand and iPad potential

Earlier this week Tim Cook and the team at Apple presented the company's Q4 2014 financial results to Wall Street analysts. The results were obviously very strong, as was guidance for next quarter. This explains the market's positive reaction. Apple stock is trading a couple of points higher the day after. If you need a reminder of just how huge Apple is, revenue for the year was a whopping $183 billion. Apple is by far the largest technology company in the world.

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Apple Q4 2014: 39.3 million iPhones, 12.3 million iPads, 5.5 million Macs, $42.1 billion in revenue!

Apple has released their Q4 2014 financial earnings report and the big numbers include 39.3 million iPhones, 12.3 million iPads, 5.5 million Macs, 2.6 million iPods, and $42.1 billion in revenue!

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