Business

WWDC 2014 from an AAPL shareholder's perspective

After WWDC 2014's keynote I went to sleep feeling quite optimistic about AAPL's future. The stock market didn't seem to share my enthusiasm, but as an investor I could hardly care about the short term opinions of Wall Street. I think that to successfully invest in a stock like Apple you need to adopt the same long term thinking that the management team does. You can't get stuck worrying about this quarter's results or the next particular hardware release.

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Was Apple's Beats acquisition really a 'no brainer'?

Last night the Apple news we've all been wondering about finally became official: Apple bought Beats The company now run by Tim Cook reached into its wallet and pulled out $2.6 billion big ones (plus another $400 million in stock that vests later on) to acquire Beats Electronics, Beats Audio and of course the incredible talent behind the company. This includes Jimmy Iovine and Dr. Dre, who both become Apple executives.

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Apple once again speculated to be the first trillion dollar company — here's why

A few weeks ago Scott Galloway, the Clinical Professor of Marketing at NYU, gave an incredibly fascinating presentation at the DLD conference in New York. I just happened to notice the YouTube video of his presentation today. He spoke for about 23 minutes in an action packed presentation on the winners and losers of the digital age. I highly recommend watching the entire thing, and we've embedded the video below.

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Apple raises a bunch more debt to fund its stock buyback program

This week Apple managed to complete a bond sale of $12 billion. In short, Apple raised $12 billion in several tranches with maturity dates spread between three and 30 years. The yields on the bonds range between 1.07% and 4.43%. Some Apple followers are curious why they're doing this. In simple terms, Apple has committed to return some of its cash to shareholders and one tax efficient way to do this is buy back its own stock. Here's how it works:

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Apple's 7 for 1 stock split: What you need to know!

Alongside their Q2 2014 results, Apple announced a 7 for 1 stock split. In other words every share of AAPL will soon become 7 shares of AAPL. Whenever a big company announces a stock split lots of people talk about it as if it’s some kind of big deal. It isn’t really a big deal at all. Public companies like Apple have their shares traded on a stock exchange where average Joe buyers like you and I can buy and sell. Big money managers can do the same. The total number of shares in existence makes up the entire company. I often explain that it’s like cutting a pizza.

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Apple announces Q2 2014 earnings: 43.7 million iPhones, 16.3 million iPads, 4.1 million Macs sold

Apple today announced their Q2 2014 financial results and highlights include 43.7 million iPhones, 16.3 million iPads, 4.1 million Macs sold. Quarterly revenue was $45.6 billion and quarterly net profit was $10.2 billion. It's not the holiday quarter, which is Apple's typical powerhouse, and it's roughly half a year since the last big product announcements, so there's been nothing to jumpstart numbers.

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Apple said to be building an electronic payment business, interviewing experienced candidates now

Apple has long been rumored to be exploring building their own payments system, and according to a recent report they're looking to bring on senior executives from the payments industry to make it happen. With hundreds of millions of credit cards on file for iTunes, Apple already has a massive built-in base of potential users. According to Re/code, Apple's e-commerce head Jennifer Baily has been meeting with potential candidates.

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Why would Apple raise iPhone prices when all the money is in the mainstream?

This morning an analyst posted something speculative about the possibility of a price increase on the iPhone 6 when it is released later this year. The analyst in question has horrible history when it comes to making Apple predictions, so we're going to ignore the source. What we aren't going to ignore is the idea. Could Apple use the iPhone 6 as leverage to raise iPhone prices?

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Apple beefs up rumored baseband engineering team with ex-Broadcom hires

Apple's been keen to move more and more of their design work in-house, and the latest hires indicate that they might even be ready to move baseband processor work into the labs of Cupertino as well. According to AppleInsider, two senior Broadcom engineers — Paul Change and Xiping Wang — have joined Apple after years at the wireless chip manufacturer.

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