Eyes on with the Loewe AirSpeaker, premium Airplay speaker with a premium price to match

Loewe AirSpeaker ID

The Loewe AirSpeaker has been on the market for a little while now, but at the recent IFA Global Press Conference in Sardinia, the German manufacturer was on hand to show it off. Airplay compatible speakers aren't uncommon, but Loewe is a premium brand in the world of home electronics, and the AirSpeaker is no exception.

As you might expect from a premium product, good design is at the forefront. The AirSpeaker is supposed to look good in the home, as well as provide killer sound. There's no docking solution either, as the name implies, the AirSpeaker relies solely on Airplay. There's actually very little in the way of anything at all on the exterior. The rear of the unit houses the only 4 buttons along side the power cable which sits at the bottom, slightly recessed. Otherwise, it's all speaker.

Sadly, it wasn't possible on the show floor to get a good demonstration of the sound quality, so it remains an eyes on only. As a premium product, it also comes with a premium price. In the UK one of these will set you back a pretty hefty £499.99. That's a lot, whichever way you look at it, but then the AirSpeaker is a high end product.

The AirSpeaker wasn't the only thing at the event of note from Loewe, though. During their press briefing they teased a forthcoming portable speaker system -- the Loewe Speaker 2go -- that will have Airplay as one of its streaming options. A release timeframe wasn't provided, but since the event was linked to the annual IFA show in Berlin, it's not unreasonable to think we might see it there in September.

Loewe 2Go

It's a lot of money to spend on a speaker, but these sit nicely at the high end of the market alongside the offerings from Bowers & Wilkins. So, anyone interested by either of these? Be sure to share your thoughts with us in the comments below.

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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There are 7 comments. Add yours.

Irelandjnr says:

Don't buy it. It drops off the network. Went through two of them - Apple gave my money back eventually.

Gazoobee says:

Obviously the designers of this speaker thought of everything … except looks!

It looks like a sad old biscuit tin someone went at with grey spray paint.

emjayess says:

A wireless speaker.

Most people sending music to it from a mobile device loaded with mp3s, i.e., compressed files, yes?

Lipstick on a pig.

Richard Devine says:

I use Spotify for most of my music which can stream at 320kb/s, so it's not all bad. That said I don't have £500 to blow on a speaker

R1cki97 says:

I think that is just way to expensive, i mean i could buy Bose speakers for the same price or cheaper and i think it would sound a lot better

asuperstarr says:

Wow who wants this big box. It's time for a design upgrade.