Facebook is throwing some kind of press event on June 20, and the latest rumors surfacing suggest that Instagram may be the focus. More specifically, that Instagram getting video capabilities could be the focus. Sources close to the subject have reportedly told TechCrunch just that:
"On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Call it the Vine effect."
Facebook is no stranger to throwing events, indeed, we're not that far removed from their Android focused Facebook Home event. But this one seems odd from the get go; the invites were delivered by traditional mail, for one. There's a whole bunch of reasons why Facebook and Instagram might want to get in on the video level, not least monetization. We're only a few days out from the event, so all will soon become clear, but do we really need the Instagram effect for videos?