Instagram users can now donate to and create fundraisers right inside Reels

Instagram logo on phone
Instagram logo on phone (Image credit: Joe Maring / iMore)

What you need to know

  • Meta has announced that people can donate to, and create, fundraisers directly in Reels.
  • More than 1.5 million nonprofits worldwide are supported.

Meta has today announced that it is making it easier to create and donate to fundraisers. Now, both of those things can happen directly in Instagram Reels for the first time.

The announcement came as part of a wider newsroom post about Meta's Earth Day efforts, with more than 1.5 million nonprofits now supported by the change worldwide. Meta says that it will also continue to cover all processing fees to ensure that everything donated finds its way to fundraisers.

Fundraise on Instagram Reels: Available today in more than 30 countries, you can donate and create fundraisers directly in Instagram Reels for more than 1.5 million nonprofits. Dave Burd also known as Lil Dicky, Maggie Baird, and Zyahna Bryant are among the many raising money to build awareness on environmental issues including climate change and sustainability. As always, we cover the donation processing fees, so all the money raised using Fundraisers on Instagram goes directly to the organization.

While this is being announced as part of Earth Day, other good causes will also obviously benefit from the change. Being able to donate to, and create, new fundraisers via Instagram Reels is a big improvement and hopefully it will mean that even more money is made available to good causes.

Instagram is already one of the best iPhone apps for people who want to share videos and photos — maybe it'll now be one of the best ways to get money to the places that need it, too.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.