What you need to know
- Instagram has made some tweaks to the way it looks.
- A new app icon is brighter and more colorful than ever.
- Instagram users will see a new font being used.
Instagram has announced a new design refresh that includes new a new font, updated logo, and more. But none of this is going to come to your iPad because it still doesn't get an app to call its own.
- The gradient is reimagined with vibrant colors to make it feel illuminated and alive, and to signal moments of discovery.
- Our new typeface, Instagram Sans, is designed with our heritage in mind and includes multiple global scripts.
- Our new layout and design system is content-forward and celebrates creativity, simplicity and self-expression.
That new app icon is definitely on the bright side. Some people, myself included, had already noticed the icon change a few days ago — now it's all official. Snark aside, it's now one of the best iPhone icons you're likely to see in terms of being instantly recognizable.
That new Instagram icon is a bit keen isn’t it? pic.twitter.com/8v7T48t7mEThat new Instagram icon is a bit keen isn’t it? pic.twitter.com/8v7T48t7mE— Oliver Haslam (@OliverJHaslam) May 17, 2022May 17, 2022
In terms of a new font, welcome to Instagram Sans.
Finally, Instagram (again) reminds us that it is determined to put content and creators first via new marketing layouts. They "showcase full-screen imagery, reference the in-app experience and celebrate the creativity we see from our community every day" so yay for that.
But again, there's still no Instagram iPad app so, really, does any of this matter? Does an icon getting a refresh really happen if there are no iPad users to see it?
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.