iVerse already has an iPhone app that lets you get and read digital comics on the go but, like many of us, when they saw Steve Jobs holding up that shiny new 9.7" multitouch screen, they wanted their comics on the iPad.

Not content with simply upscaling their existing app, however, they built a new one from scratch:

“We really wanted to create a traditional comic book reading experience on this device.” said Mr. Murphey. “You know, just because we can do all kinds of crazy things with the technology doesn’t necessarily mean we should.”

They've also answered some long-standing reader demands, including zoom and preview images. Content comes from Marvel, Ape Entertainment, Archaia, BOOM! Studios, IDW Publishing, titles from Image Comics creators, but no sign of DC yet (for shame!), and we're not clear how much is available from which publisher yet either (for shame industry!).

The best news?

Long time users of iVerse Comics will have the ability to download new, high resolution, iPad files of their previously in-app-purchased comics for no additional cost. By the hoary hosts indeed!

Video after the break!

iPad Preview - iVerse Comics from Michael Murphey on Vimeo.