Otterbox buys LifeProof, two great cases that now case great together
iPhone and iPad accessory maker Otterbox has announced that they're buying iPhone and iPad accessory maker LifeProof. "OtterProof" -- as I'm sure someone will be calling them since "LifeBox" is probably taken? -- CEO Brian Thomas had this to say:
The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories. Both companies are successful because we foster an environment where everyone takes pride in being part of a culture that knows how to identify opportunities and grow them quickly. Our goal in this acquisition is to create more value for our customers than we ever could have generated while operating individually.
I love both companies' products, and we our accessory division sells both companies' products in the iMore store so here's hoping they become greater than the sum of their parts and put out even more spectacular products post-merger.
Anyone else looking forward to a sleeker, slimmer, even more rugged OtterProof Defender? Or are you already lamenting the deal?
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