"Project" Magazine for iPad launching tomorrow [video]

Project Magazine for iPad

Richard Branson's new digital magazine for the iPad, dubbed Project launches tomorrow:

Project is the very first international magazine created specifically for the iPad. It’s a magazine about design, entertainment, technology and entrepreneurs, and is edited by Anthony Noguera, former editor-in-chief of FHM.

The magazine will be purely digital, offering up content in a "living magazine" format that will be updated throughout the month, and plays to the iPad's strengths in delivering an intuitive and asthetically pleasing UI for a completely immersive user-experience unlike any other magazine available. The idea is for users to treat Project as a daily reading experience, instead of a 'read once then throw away' model carried by current magazine offerings.

The video below only shows the magazine's front cover, and we're not yet sure if this animated experience will extend to the actual pages and articles themselves. The app should be available in the App Store tomorrow.

With News Corp. prepping to launch a rumored iPad-only newspaper in the coming months, it will be interesting to see how quickly these new services gain initial adoption.

Any readers looking forward to this new magazine experience? Sound off in the comments below!

[Project Mag]


[Vimeo link](http://player.vimeo.com/video/17285675)

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Andrew Wray

Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.

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Reader comments

"Project" Magazine for iPad launching tomorrow [video]

18 Comments

"The magazine will be purely digital, offering up content in a “living magazine” format that will be updated throughout the month"
You mean like a website? I really hate the idea of companies just making up whole new mediums to make money...

What is the point in having a "living magazine"when I could buy one from the shop round the corner from where I live?

"“The magazine will be purely digital, offering up content in a “living magazine” format that will be updated throughout the month”
You mean like a website? I really hate the idea of companies just making up whole new mediums to make money…"
That's like asking what the difference between a MacNook and an iPad is. They're (MacBook vs. iPad and Website vs. Magazine) very different modes of reading.

Unless it has information I can't get elsewhere I would not pay for this magazine when I can just find the information for free on the Internet... Now.. When is Wikileaks going to make an app?..

I love this idea because it encourages companies to put more time and effort into the content and a device like the ipad is a perfect medium to let you experience it differently then a web site. nothing new will ever be created if everybody says oh stuff that has already been created is good enough for me.

200 mph supercar (meh) - coolest label is french? (when everybody else in the world cares about bands or individual artists) the superchef who serves soil (Idiot) and Tron (warmed over disney hash)

You mean like a website? I really hate the idea of companies just making up whole new mediums to make money

As portable devices increase in popularity, it is just a matter of time until magazine companies jump to the digital. Years ago when e books were being looked at, some said passing phase, never catch on. It is just a matter of time. Then it will be paid content vs free content.

I will definitely try it out. Looks cool. I'm always lOoking for another medium and it being for my ipad is just what I wanted.

I've read more books on my ipad than I read from a bookstore. The ipad is a great device for magazines.

I normally don't say bad things about apps, but I wish someone had told me. I like the idea of the app and I don't mind the in app purchase. Unfortunately it takes over an hour to download over wifi hooked up to a T-1. The download has frequent errors forcing the download to restart. You have to turn off auto lock or that will restart the download. I've now been downloading for the 8 hours reaching 100% twice only to get another error while installing and have to start over again. Wait for the update before buying this app!

I downloaded and purchased the first edition, it downloaded in about 3 minutes. No problems at all. As far as a digital magazine, this is the best one out by far. I recommend this.

been trying to download Project magazine all day
Love Branson products and ideas
keeps downloading then says error and starts all over again
there is a glitch in this Project.....
the purchased magazine will not load
ERROR
help
Practice Aloha . org