Like many in our industry, I'm deeply saddened to see yet another fantastic Mac blog crumple as a result of big business decisions, putting several wonderful Mac writers out of work. This also, unfortunately, seems to have resurrected the always-fun topic: "There's no market for niche blogs anymore!"
Now, I may be biased, writing for a niche blog and all, but I don't think our industry is dying. Quite the opposite: There are more excited Mac and iOS users out there than ever before, all internet-connected and ready to complain, learn, and chat about their problems and successes. But they're not your average blog reader, and that seems to throw big media businesses for a loop.
They just can't seem to wrap their heads around this concept — that different products are going to have different markets, and there's no one-size-fits-all approach to selling them.
Of course, while company after company stumbles, Apple has been applying these rules to its own product lines for years.