Apple Ad

Apple goes behind the scenes of 'The Song'

There's no denying that Apple caused a few tears to be shed when it released its latest ad, titled "The Song," earlier this week. Today, however, Apple is giving us a little peek at what went into the making of the ad, revealing the tools used to bring together both the new and old.

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Apple products help spread holiday cheer in new ad

Apple has released a new holiday ad called The Song. The 90-second spot shows a young woman using her Apple products to record a special song for her grandmother. From recording the original record on her MacBook Air to playing for her grandmother on an iPad mini 3, the ad shows how Apple's products can help spread holiday cheer.

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Apple's new ad proclaims the MacBook Air is 'the notebook people love'

The MacBook Air is a pretty awesome piece of equipment and Apple knows it. A new commercial has hit the airwaves and it proclaims the MacBook Air is the "notebook people love". While it might not be the preferred laptop in Apple's lineup for everyone, those who have one generally don't hesitate to share how much they love the MacBook Air.

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Apple highlights the apps featured in the 'Powerful' ad

Apple's launched a new page on their website to profile the apps that are featured in their most recent ad for the iPhone 5s — "Powerful". The ad, which looks at how the iPhone is used in music and other life adventures, featured several apps in real world (ish) use scenarios. Most aren't necessarily how most of use might use these apps, but it's impressive nonetheless.

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Apple launches 'Powerful' new iPhone 5s ad

Apple has released a new iPhone 5s ad called "Powerful". It's set to the song Gigantic by the Pixies, the ad highlights the iPhone 5s' utility with several kinds of musical instruments and vocals, as a connected controller for lighting, gaming, and rocket launching, for slow motion video, videography, live translation, blood pressure measurement, and finishes with the line — "You're more powerful than you think".

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Apple posts new Mac Pro cinema teaser, eyes melt, brains explode


Apple airs new iPod ad, Bounce

Apple has aired new iPod ad to coincide with the release of the new iPods called Bounce -- and boy is this a fun ad! It starts out with a new blue iPod touch and a finger that hits play for the song Yeah Yeah by Willy Moon. The iPod then starts bouncing to the beat, changing colors, and eventually splitting into iPod nanos who then split into iPod shuffles. All the colors are represented and it's like one big iPod dance party. Super fun!

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Santa uses Siri to help make his Christmas rounds

Apple has released a new iPhone 4S commercial outlining how Santa uses Siri on the new iPhone 4S to help make his rounds on Christmas.

While Siri is still in beta, and still has plenty of rough edges, Apple continues to make it the staple feature in its advertising campaigns. Whether that troubles anyone or not, the ad itself is very well done. My favorite part is near the end when Santa asks Siri how how the rest of his day looks, to which Siri responds with... Well, watch it and find out!

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Apple vs. Google ads: What are they selling?

Apple's latest ad wants you to buy a $500+ tablet computer that runs App Store apps. Apple wants to sell you shiny things to make money.

Google's latest ad wants you to store personal details about your child's life, from birth, on their servers. Google wants your data so they can sell it (aggregated and anonymized, of course) to others to make money.

Taken in that context, Apple's ad might be obnoxious and highly commercial, but Google's is downright creepy.

That's not an Apple fanboy perspective, that's a privacy fanboy perspective. And it's not iPhone vs. Android either. iPhone users use tons of Google services, including Gmail, Maps, and Search, and YouTube built in, and Voice, Latitude, etc. available via apps. Given over a 100 million iOS devices, we're a huge part of Google's user base, and a valuable part. And for the record, I haven't liked some of Apple's recent ads either.

But I do think about how each company makes money and what they have to sell to make that money. Apple makes almost all their money selling hardware products -- selling to you. Google makes almost all their money selling advertising -- selling you. (Or in this case, your child. Seriously.)

I'm not telling anyone to stop using Google, far from it. I'm a huge Google user myself. What I'm saying is this is not really a good ad.

(Note: As Apple ramps up iAds, this'll be a concern for iOS users as well.)

Both videos after the break.

UPDATE: Again, I'm a huge user of Google services -- this is not intended to scare anyone but simply to inform users, so users can make better informed decisions. Convenience and security are always at odds, and choosing the convenience of free cloud services like Google's sacrifices the security of your personal information. I currently find that an acceptable compromise. If you don't have a problem with it either, than good for you. Enjoy. As long as we all know the deal.

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Apple airs new iPad 2 commercial - If you Asked

Apple has released a new commercial titled "If You Asked". Interestingly, the word "iPad" is never used. Instead, the iPad is shown with apps relating to specific types of people while the narrator says what those people would call the iPad 2 if you were to ask them.

If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it's groundbreaking. To a CEO, it's powerful. To a teacher, it's the future. If you ask a child, she might call it magic. And if you asked us - we'd say it's just getting started.

To watch the commercial, follow along after the break!

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