Apple Ad

Apple airs new iPod ad, Bounce

Apple has aired new iPod ad to coincide with the release of the new iPods called Bounce -- and boy is this a fun ad! It starts out with a new blue iPod touch and a finger that hits play for the song Yeah Yeah by Willy Moon. The iPod then starts bouncing to the beat, changing colors, and eventually splitting into iPod nanos who then split into iPod shuffles. All the colors are represented and it's like one big iPod dance party. Super fun!

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Santa uses Siri to help make his Christmas rounds

Apple has released a new iPhone 4S commercial outlining how Santa uses Siri on the new iPhone 4S to help make his rounds on Christmas.

While Siri is still in beta, and still has plenty of rough edges, Apple continues to make it the staple feature in its advertising campaigns. Whether that troubles anyone or not, the ad itself is very well done. My favorite part is near the end when Santa asks Siri how how the rest of his day looks, to which Siri responds with... Well, watch it and find out!

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Apple vs. Google ads: What are they selling?

Apple's latest ad wants you to buy a $500+ tablet computer that runs App Store apps. Apple wants to sell you shiny things to make money.

Google's latest ad wants you to store personal details about your child's life, from birth, on their servers. Google wants your data so they can sell it (aggregated and anonymized, of course) to others to make money.

Taken in that context, Apple's ad might be obnoxious and highly commercial, but Google's is downright creepy.

That's not an Apple fanboy perspective, that's a privacy fanboy perspective. And it's not iPhone vs. Android either. iPhone users use tons of Google services, including Gmail, Maps, and Search, and YouTube built in, and Voice, Latitude, etc. available via apps. Given over a 100 million iOS devices, we're a huge part of Google's user base, and a valuable part. And for the record, I haven't liked some of Apple's recent ads either.

But I do think about how each company makes money and what they have to sell to make that money. Apple makes almost all their money selling hardware products -- selling to you. Google makes almost all their money selling advertising -- selling you. (Or in this case, your child. Seriously.)

I'm not telling anyone to stop using Google, far from it. I'm a huge Google user myself. What I'm saying is this is not really a good ad.

(Note: As Apple ramps up iAds, this'll be a concern for iOS users as well.)

Both videos after the break.

UPDATE: Again, I'm a huge user of Google services -- this is not intended to scare anyone but simply to inform users, so users can make better informed decisions. Convenience and security are always at odds, and choosing the convenience of free cloud services like Google's sacrifices the security of your personal information. I currently find that an acceptable compromise. If you don't have a problem with it either, than good for you. Enjoy. As long as we all know the deal.

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Apple airs new iPad 2 commercial - If you Asked

Apple has released a new commercial titled "If You Asked". Interestingly, the word "iPad" is never used. Instead, the iPad is shown with apps relating to specific types of people while the narrator says what those people would call the iPad 2 if you were to ask them.

If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it's groundbreaking. To a CEO, it's powerful. To a teacher, it's the future. If you ask a child, she might call it magic. And if you asked us - we'd say it's just getting started.

To watch the commercial, follow along after the break!

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Apple airs new iPad 2 commercial -- We Believe

Apple has released a new commercial for the iPad 2 called We Believe. In what feels like a sequel to the first iPad commercial, What is iPad?, it focuses on Apple's belief that "Technology Is Not Enough", and that you have to go beyond the technology (and specs!), to make the experience, more delightful (and dare we say it -- magical).

You can find the full advert after the break, and let us know what you think.

[Apple on YouTube]

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Apple airs 5th new commercial – If you don’t have an iPhone, you don’t have the Retina Display

Apple has aired yet another “if you don’t have an iPhone” commercial, this time focusing on the Retina Display. It highlights photographs, movies, maps and email and how clear they look on the phone with the highest resolution screen!

Official Apple video after the break. What do you think, better than the previous iBooks, iTunes music, App Store, and Game Center spots?

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Apple airs new commercial - If you don't have an iPhone, you don't have Game Center

Apple has aired yet another "if you don't have an iPhone" commercial, this time focusing on Game Center (or as Rene might call it, App Store part deux). It highlights Scrabble and Infinity Blade, and the challenging and multiplayer features of Game Center.

Official Apple video after the break. What do you think?

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Second AT&T iPhone 4 commercial again shows off simultaneous voice and data

AT&T has aired their second iPhone 4 commercial since losing exclusivity and it once again pushes the concept of simultaneous voice and data. While the first one focused on a hapless husband who forgot his anniversary, this time AT&T features a man arguing with a friend over the phone and trying to use Safari to settle the argument during the call -- something that's not possible on the Verizon iPhone without Wi-Fi. (Which is admittedly a little easier to believe in this commercial's restaurant setting as opposed to the first commercial's office setting.)

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Apple's new iPhone ads should be called App Store, iTunes Store, iBooks Store

Chris posted Apple's new "if you don't have an iPhone" ads earlier and they didn't really work for me. Apple usually nails their marketing and these were somehow... qualitatively different. Watching them again I think I figured out why. These weren't commercials for apps, music, or books, not entirely at least. These were, in their latter halves, commercials for App Store, iTunes Store, and iBooks Store. This wasn't Apple differentiating solely based on their playing, listening, and reading experiences. This was Apple showing off their massive and still growing content catalogs, and the ease with which that content can be acquired and enjoyed. And that's fine in theory but in practice they just didn't seem to come off as well as past commercials. At least not to me and I'm an admitted enthusiast.

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