Apple has won an Emmy Award for the category of outstanding commercial in 2014 for its Misunderstood ad. The commercial debuted late last year in the 2013 Holiday season and shows how the iPhone can be used to capture and record, edit, and share memories for the holidays.
Apple has released a new ad for the iPhone 5s called 'Dreams'. While mobile devices are mainly viewed as personal toys as well as mobile phones, this new video shows how the iPhone 5s is utilized in numerous professional and personal situations, including both medical and fire-fighter careers, to aid said folk with their life changing work.
Apple has released a new commercial for the iPhone 5s called Parenthood. Set to the song Life of Dreams by Julie Doiron is shows a variety of parents and children learning, playing, laughing, and coming together better because of the iPhone.
Apple has debuted their first iPhone 5s commercial, called Metal Mastered, and not surprisingly it focuses on gold. Based on the video originally shown off during the WWDC 2013, it uses Terminator 2-style liquid metal morphing FX to literally pour the gold iPhone out onto the screen. Here's the caption: