Apple has released a new commercial for the iPhone 5s called Parenthood. Set to the song Life of Dreams by Julie Doiron is shows a variety of parents and children learning, playing, laughing, and coming together better because of the iPhone.
Apple has debuted their first iPhone 5s commercial, called Metal Mastered, and not surprisingly it focuses on gold. Based on the video originally shown off during the WWDC 2013, it uses Terminator 2-style liquid metal morphing FX to literally pour the gold iPhone out onto the screen. Here's the caption: