The surge of automaker presence at CES strikes an interesting counterpoint to the traditional auto show circuit. Where the North American International Auto Show in Detroit the week after CES is more about design and horsepower, the automakers in Vegas were talking about technology and software.
Chevrolet was one of those automakers, and their offerings were more on the software side of things. Sure, the average consumer might be intrigued by Audi's laser headlight (yes, lasers), they're far more likely to be able to afford something like a Chevy (sans lasers). So Chevrolet was showing off technology that not only can normal people afford, but will be able to buy in the relatively near future: AppShop and LTE connectivity.