Noosy, an accessory maker based out of China, has posted an HDMI adapter for iPhone, iPod touch, and iPad on their website. This would allow iOS device owners to output 720p video directly to the HDMI inputs on their HDTVs, instead of using the $50 Apple component A/V cables.
What remains to be seen is how it will handle copy protected material, which requires HDCP and has been a source of considerable frustration for users of Apple's VGA adapter.
They have yet to announce an availability date or pricing at this time but this sure looks to be an exciting new product. I for one will be ordering as soon as it is available! What about you?