Apple's official expanding the breadth of iAd ad system for iPhone and iPad by partnering with three established advertising firms: Rubicon Project, MediaMath, and AdRoll. The first actually posted the news two days ago, and now we're learning more about the full extent of the collaboration that will bring more advertisers into the iAd fold, possibly helping boost revenues for both developers using Apple's advertising platform and for Apple themselves.
Apple announced today that its iAD platform is now available in 70 more countries. This brings the total number of countries covered up to 95, which equates to a pretty aggressive expansion for Apple's iAD platform.
If you’re reading this, you probably have an Apple ID. And that means you can now open an account with iAd Workbench. You, too, can be a digital Mad Man! Before today, you had to be a registered mobile app developer to take advantage of Apple’s iAds. By lowering the barrier to entry, Apple falls more in line with the likes of Facebook and more recently Twitter in competing for advertising dollars. Only question now is what do you have to sell?
Apple might be preparing to offer new fullscreen, video iAds that play automatically. Described as TV commercial-like "interstitials," the ads would interrupt whatever a user was doing in an app at the time.
Apple is having a hard time courting advertisers for its iAd program, with buyers seeing them as too slow and unwilling to build relationships in ways that advertisers prefer. Despite the desire of media buyers to work with them, Apple continues to trail companies like Google and Facebook in advertising revenue.
If the rumors are to be believed, one of Apple's announcements at the WWDC keynote on Monday will be a music streaming service. Currently referred to as iRadio, the latest reports suggest that not only are the three big labels now on board, but that Apple will launch it as a free service supported by advertising. Wait, what?
Apple has made a couple of adjustments to its iAd mobile advertising platform for iPhone, iPad and iPod touch, including significantly lowering the buy-in price to $100,000 -- down from $500,000, which was already down from $1,000,000 -- and to increasing developer revenue sharing to 70 percent -- up from 60 precent.