Iad

Automated iAd sales begin with a trio of partners

Apple's official expanding the breadth of iAd ad system for iPhone and iPad by partnering with three established advertising firms: Rubicon Project, MediaMath, and AdRoll. The first actually posted the news two days ago, and now we're learning more about the full extent of the collaboration that will bring more advertisers into the iAd fold, possibly helping boost revenues for both developers using Apple's advertising platform and for Apple themselves.

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Apple expands iAd to 70 new countries

Apple announced today that its iAD platform is now available in 70 more countries. This brings the total number of countries covered up to 95, which equates to a pretty aggressive expansion for Apple's iAD platform.

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Anyone with an Apple ID can now create iAds

If you’re reading this, you probably have an Apple ID. And that means you can now open an account with iAd Workbench. You, too, can be a digital Mad Man! Before today, you had to be a registered mobile app developer to take advantage of Apple’s iAds. By lowering the barrier to entry, Apple falls more in line with the likes of Facebook and more recently Twitter in competing for advertising dollars. Only question now is what do you have to sell?

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Are fullscreen, auto-playing iAds on the way?

Apple might be preparing to offer new fullscreen, video iAds that play automatically. Described as TV commercial-like "interstitials," the ads would interrupt whatever a user was doing in an app at the time.

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Apple struggles to forge relationships with advertisers; keeps tight hold on consumer data

Apple is having a hard time courting advertisers for its iAd program, with buyers seeing them as too slow and unwilling to build relationships in ways that advertisers prefer. Despite the desire of media buyers to work with them, Apple continues to trail companies like Google and Facebook in advertising revenue.

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Rumored iRadio to be supported by in-stream advertising; wait, really?

If the rumors are to be believed, one of Apple's announcements at the WWDC keynote on Monday will be a music streaming service. Currently referred to as iRadio, the latest reports suggest that not only are the three big labels now on board, but that Apple will launch it as a free service supported by advertising. Wait, what?

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Apple tells developers they can generate more revenue with iAd, now serving rich media to iPad

Apple has sent out a new email to developers to promote their still struggling iAd platform, and advise about revenue generation possibilities and new rich media ads for iPad.

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iAd starts dishing an extra 10% in developer payouts

Back in February, Apple promised that they would be increasing developer revenue share from iAds from 60% to 70%, and today that change has gone into effect.

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Apple lowers iAd buy-in rate, increases revenue sharing

Apple has made a couple of adjustments to its iAd mobile advertising platform for iPhone, iPad and iPod touch, including significantly lowering the buy-in price to $100,000 -- down from $500,000, which was already down from $1,000,000 -- and to increasing developer revenue sharing to 70 percent -- up from 60 precent.

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Apple hires Adobe exec Todd Teresi to oversee iAd program

Adam Satariano from Bloomberg tweeted that Apple has hired away Todd Teresi from Adobe to lead their iAd program.

Apple has hired Adobe's Todd Teresi to head iAd. Story coming....

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