Microsoft Surface

Oprah tweets her love for the Microsoft Surface from an iPad

Oprah Winfrey is supporting the Microsoft Surface, and one of the ways she chose to promote the tablet was to sing its praises through a tweet claiming to have purchased several for Christmas -- from an iPad. Unfortunately, whoever runs Oprah's Twitter account, be it Oprah herself or an assistant, failed to realize that using an iPad to send a tweet promoting a Surface could send mixed signals.

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Why Microsoft's Surface needs to beat the iPad

Microsoft has now officially announced the Surface -- more specifically the Microsoft Surface for Windows RT and the Microsoft Surface for Windows 8 Pro. The difference in branding between Apple's disyllabic iPad and Microsoft's mouthful of a brand highlights the almost diametrically opposed philosophies behind the two approaches as well.

iPad is singular and mobile native. Surface is bifurcated and seeks to bridge the divide between mobile immigrant and native. iPad is the epitome of Steve Jobs' obsession to simplify and democratize computing, desperate to dent the universe and drag the mainstream into the future. Surface is the epitome of Steve Ballmer's obsession with Windows, a Microsoft wounded and waylaid by anti-trust desperate to maintain some of their desktop relevance in the age of internet and interconnected devices.

Microsoft bet big on Windows, and with muscle and resolve they won what was up until now the biggest prize in technological history. But they lost badly on the internet. They've been bloodied in media, though the fight is far from over. And their mobile strategy has seen them ground-and-pounded through a mess of partnerships, Kins, and new partnerships.

Now they have Surface. And now they have to win.

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Are you considering a switch from iPad to Microsoft Surface?

While both the well established Apple iPad and the newly announced Microsoft Surface are thin, powerful tablets of generous size, that seems to be about all they share in common.

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The Competition: On Pure Pink Turtles and Surface Tablets

So the Zune HD is out, Windows Mobile 6.5 is starting to come out, Windows Mobile 7 will come out end of next year, and all of this relates to project Pink and new rumors of device code-names Pure and Turtle, and a Surface-related tablet just how exactly?

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Big Apps Table: iPhone Sees What's Beneath Microsoft's Surface

Scratch Microsoft's Surface and what do you find? More Surface. Or, more accurately, make an x-ray app on the iPhone, place said iPhone on said big a$$ table (YouTube link), and you find some pretty amazing looking technology.

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