Here's how the publication came to that decision:
I'm not a fan of how the modern Consumer Reports handles technology reviews. Ever since the iPhone 4 "antenagate" scandal, I've felt they've emphasized sensationalism and attention-seeking over data and trustworthiness. The ridiculously rushed MacBook Pro battery life bruhaha from late last year was just the latest nail in the trust coffin — and that includes reporting CR has done on Samsung as well as Apple.
Paul Thurrott, on the other hand, knows his Windows:
That's similar to how I perceived Google Pixel phone reviews last year: That many in the technology industry were grading it on a curve:
I get it. Apple has topped the charts for so long it feels boring. And any excuse to get a breath of fresh tech air into the discussion feels new, different, exciting. But it often also seems forced.
Apple's no longer the underdog so, now, some actually seem to believe — and are probably right given social feedback — that knocking Apple products for any reason makes them look cooler, less biased, and more populist.
The problem is, people are looking for real advice on real products that they're going to spend significant real money on. Industry ennui does those people a profound disservice.
Surface Laptop is Microsoft's first real laptop. It's not in the least bit surprising it has issues. It's why many people simply never buy "Rev A boards". Give Microsoft a few years, though, and they'll get better and better. Until then, grading on the curve isn't a win/win. It's a lose/lose.
I'm happy Google is making phones and Microsoft is making laptops. The competition is better for everyone, companies and consumers alike. But it has to be treated like that — a competition.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.