Amazon: Kindle better for unitaskers in bikinis

Amazon's new Kindle ad says a) it's easier to read an ebook on in direct sunlight, b) it's smaller and lighter, and c) it's way less expensive than Apple's iPad.

It doesn't show what happens when the guy spins his chair around, quickly corrects a PowerPoint pitch so he doesn't have to go back to the office, wows the bikini lady with Epic Citadel, then looks up a great restaurant on the full color web, gets directions from maps, and takes her off to dinner while they listen to streaming music.

(This is the second Amazon Kindle ad to feature a lady in the sun; interesting demo they're targeting.)

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.