Analyst says iPhone 11 demand is stronger than expected, possibly thanks to colors

What you need to know

  • iPhone 11 and iPhone 11 Pro pre-orders began on September 13th.
  • Analyst Ming-Chi Kuo believes sales are strong.
  • The Midnight Green iPhone 11 Pro is particularly popular.

Apple analyst Ming-Chi Kuo released a new research note over the weekend in which he says that iPhone 11 and iPhone 11 Pro sales appear to be going well. In fact, demand is higher than expected.

Kuo appears to be making most of his claims by looking at how long Apple's online stores say new orders will take to be delivered. From that he also believes that the new iPhone colors offered this year are particularly popular. The Midnight Green iPhone 11 Pro seems to be selling very well in particular.

It's Kuo's belief that initiatives like Apple's trade-in program as well as interest-free monthly payments are making it more enticing for customers to buy new devices. The placement of the iPhone 11 at just $699 is also believed to have stimulated sales, especially given the capabilities of the device. To that end, Kuo notes that demand for the iPhone 11 is high in China while sales in the United States show the iPhone 11 Pro to be most popular.

As a result of this news TF Securities is raising its estimates for new iPhone shipments for the year. Previously it predicted 65-70 million with the revised number being 70-75 million units.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.