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Analyst thinks the 256GB iPhone 11 Pro is the most popular of the new iPhones

What you need to know

  • Analyst says the 256GB iPhone 11 Pro is most popular pre-order.
  • iPhone 11 and iPhone 11 Pro went up for pre-order on September 13th.
  • Sales begin and orders arrive on September 20th.

Pre-orders for Apple's iPhone 11 and iPhone 11 Pro have been running for almost a week, and one analyst believes he knows exactly which model most people are ordering. According to Wedbush analyst Daniel Ives the iPhone 11 Pro in 256GB configuration is the one everyone wants. In the United States at least.

In the US, pre-order activity continues to look robust thus far with particular order strength on some variants of the 256G iPhone 11 Pro as well as Space Gray and Gold colors.

When it comes to China, a huge country for Apple right now, the iPhone 11 is said to be the most popular pre-order. Ives says that the reason for that comes down to price, with the new color options also helping drive sales.

The base model iPhone 11 currently we estimate is seeing pre-order activity in the all-important China region that is "roughly double" from a year ago with XR as it appears the lower price points, dual camera functionality, and added colors is hitting the sweet spot for consumers that have been waiting to upgrade.

As a result of the strong pre-order showing Wedbush has now also revised its iPhone shipment estimate for 2019. Previously it believed around 70 million iPhones would ship before the end of the year, with that number now potentially in excess of 75 million units.

Apple's new phones go on sale this Friday, September 20th. Be sure to check out our reviews of both iPhone 11 and iPhone 11 Pro while you wait for yours to arrive.

Spoiler: they're pretty great!

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.