Deutsche Telekom launches Apple AR innovation program

Hubraum (Image credit: Hubraum)

What you need to know

  • Hubraum, a tech incubator of Deutsche Telekom, has a new Apple AR innovation program.
  • The company is looking for AR apps that could benefit from 5G and low latency edge computing.
  • It is taking global entries in August.

Deutsche Telekom's tech incubator, Hubraum, has launched an Apple AR Innovation Program to help find new best-in-class AR applications.

Hubraum states:

We are inviting iOS developers from around the globe to show us their best-in-class Augmented Reality applications that, with the help of the program, can be boosted by Deutsche Telekom's technologies including 5G and Low Latency Edge Computing, along with early access to customers.Apple has the world's largest AR platform, with hundreds of millions of AR enabled devices, as well as thousands of AR apps on the App Store. Apple hardware and software are designed from the ground up for AR, there is no better way to experience the tangible tomorrow.

The group is looking for apps in the areas of communication, gaming, sports, music, retail, education, sustainability, machine learning, privacy, and more. It wants experienced iOS developers "that would like to take advantage of Deutsche Telekom's innovation incubator and development support directly from Apple" and potential iOS apps "that can be relevant for mass-market customers."

In exchange, participants selected will get a "unique Deutsche Telekom platform for development of market-ready applications and global commercialization" as well as support directly from Apple, mentoring, technical understanding and guidance, business development sessions, on-boarding assistance, and access to 5G and Edge Computing through Telecom Telco-Technology infrastructure.

Applications are being pitched through August, with the closing date set at August 4, 2021.

You can read more about the program here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9