Dive into Apple's new iPhone 7 stereo speakers ad

New iPhone 7 ad from Apple:

Turn it up, with stereo speakers on the iPhone 7.

I loved Midnight, wasn't so hot on Ballons, but really like Dive now as well. It shows the speakers and the waterproofing, using the latter to visualize and amplify the effects of the former, and it's charming with just the right amount of silly fun as well.

What do you think of it?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.