Evidence mounts of an upcoming second Berlin Apple Store

Apple Store Berlin Building
Apple Store Berlin Building (Image credit: iFun)

What you need to know

  • A new Apple Store looks set to open on Rosenthaler Straße in Berlin, Germany.
  • We've been hearing of a second Berlin Apple store for months and it's now closer to completion than ever.

We've been hearing talk of a second Berlin Apple Store for months now and it seems it might be getting ready for an unveiling, although Apple is yet to confirm the store's existence.

We heard back in April that Rosenthaler Straße was the likely spot for a new Apple Store, with construction having already missed its late-2020 window for completion. Now, as we edge nearer the end of 2021, privacy screens have been removed from the unit — with a black box covering what is very likley to be the telltale Apple logo.

iFun, via Apple's machine translation:

When visiting on site, it almost no longer looks like a construction site at the new location. The black wood cladding has been largely dismantled and now consists only of a privacy screen about three meters high, which not only reveals the view of still hidden glass windows in large format, but also of a square-black wooden box directly above the door.

A Polish interiore designer also appears to be taking credit for whatever work has gone in onside the building, saying work was completed recently while sharing that they have worked with Apple since 2013.

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A photo posted by on

If this is indeed an Apple Store — and it seems very likely that it is at this point — we can expect to hear something official from Apple eventually.

Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.