Apple operates both Apple Retail Stores and Apple Online Stores, currently under the purview of senior vice president Angela Ahrendts. Both retail and online are focused on providing the best possible experience for purchasing iPhone, iPad, Mac, and related accessories. Apple Retail Stores are home to specialists who give courses on how to get more out of your Apple products, and Genius Bars which fix those products should anything ever go wrong.

While skeptics doubted they'd succeed, Apple Stores have gone on to become among the most profitable retail spaces in the world and earn over $6,000 per square foot, which is twice the value of any other U.S. based retailer, even Tiffany's which earns close to $3,000 per square foot on average.