Instagram reportedly testing 3D Touch-powered ads, Apple Pay support
Instagram is reportedly testing new in-app ads that leverage the 3D Touch technology found in the iPhone 6s and 6s Plus. Ads in testing apparently leverage the technology in order to let customers choose between different product options.
In addition to 3D Touch, Instagram is also said to be looking at Apple Pay integration. With Apple Pay, customers would be able to make a purchase directly from an ad without needing to enter additional information or heading to a browser.
No word has been given as to when these new ads might launch.
Source: Digiday; Via The Next Web
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.