What you need to know
- Oreo has a big announcement to make on Wednesday.
- It released a hilarious Apple-style event invite to get people excited.
- It features the same circular design as the iPhone 12 event poster from Apple.
Update, November 17 (5:00 pm ET): Oreo has unveiled its new product in Apple-like fashion
In what is likely a marketing masterstroke, Oreo has teased an upcoming announcement Wednesday with a hilarious Apple-style invite.
The company took to Twitter Tuesday to announce a HQ Event on November 17 at 10 am ET stating:
Something new is coming. 🤔 Come back at 10am ET tomorrow to find out what it is. pic.twitter.com/ZoomR4UC1cSomething new is coming. 🤔 Come back at 10am ET tomorrow to find out what it is. pic.twitter.com/ZoomR4UC1c— OREO Cookie (@Oreo) November 16, 2021November 16, 2021
As you can see from the tweet, the event invitation is styled to look almost exactly like the invite that Apple sent out for its October 2020 event where it unveiled the new iPhone 12 and HomePod mini.
Folk in the comments were quick to notice the similarity, with one person even asking if Oreo was getting a notch:
At its October event in 2020, Apple unveiled a slew of new products and a massive iPhone upgrade to its regular and Pro lineups, alongside the HomePod mini, its new smaller smart speaker. Apple's event invites are notoriously abstract and are always scrutinized by excited tech fans to see what information can be gleaned from them. Some speculated that the round shapes of the October invite (pictured) confirmed that AirTags would be announced, while others still claimed the shades of orange and blue signaled that new iPhone colors were on the way. Unfortunately, we're not Oreo experts and neither Jon Prosser nor Mark Gurman have offered any insight into what might be announced by the company.
Update, November 17 (5:00 pm ET) — Oreo has unveiled its new product in Apple-like fashion
Oreo has unveiled its next product in an Apple-like fashion. The company posted a video to its Twitter account that unveils its new OREO THINS Extra Stuf with a product video quite similar to the ones that Apple releases to go over the features of its latest products.
OREO THINS Extra Stuf Cookies coming January 2022. 🤯 pic.twitter.com/kq8CUsE6C2OREO THINS Extra Stuf Cookies coming January 2022. 🤯 pic.twitter.com/kq8CUsE6C2— OREO Cookie (@Oreo) November 17, 2021November 17, 2021
The whole thing is great and whoever at OREO came up with the idea should get a bonus. Or a cookie.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
Get the best of iMore in in your inbox, every day!
Thank you for signing up to iMore. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.