A couple week's ago it was terribly reported sales estimates. This week it's false app platform equivalencies. All to fit the forced narrative that the Apple Watch—which hasn't even been on the market a full quarter but by even the most conservative measures has outsold every and perhaps all other computer watches to date—isn't performing up to imaginary expectations. The New York Times:

Facebook was not persuaded. Three months after the watch's release, there is no Facebook app tailored for it. Adam Mosseri, who oversees Facebook's news feed, said the social network had been studying the Apple Watch but had not figured out how to deliver a good Facebook experience — including the news feed's stream of posts, photos and videos — on such a small screen.

After the iPad launched in April of 2010, it took Facebook almost 18 months to make a universal version of the company's iOS app—11 months after CEO Mark Zuckerberg claimed the iPad wasn't even a mobile.

iOS 8 was made available to developers over a year ago, and has been publicly available for 10 months, and as far as I can tell Facebook for iOS still doesn't support Continuity, and years after Apple introduced native Share Sheets, Facebook hasn't implemented them .

Facebook is no doubt doing what the company believes is in the best interests of Facebook, but their record makes it impossible to use them as an objective barometer for developer adoption of anything, much less an entirely new platform that launched only 3 months ago and won't be releasing native app support until this coming fall.

What's more, thanks to the Apple Watch's deep integration with the iPhone, many apps get notification support "for free" already. That's not only adequate for many apps—it's ideal.

Apple's been clear from the start, and Apple evangelists drove the point home at WWDC 2015: The Apple Watch isn't a small iPhone. Apple Watch apps should seek to complement iPhone apps, not replace them.

What Facebook—or any app—needs to do on the Watch to really complement the iPhone could well take time to figure out, and I'm happy to wait until they get it right. Just like I'm happy to use Uber and Twitterrific and Fantastical and Hue and Overcast and djay and all the other apps that have already stuck their landings.

Even without many of the most prominent apps, owners of the new device appear to like it. Ben Bajarin, an analyst at Creative Strategies, said that based on responses from a panel of 1,000 Apple watch owners who were contacted in the last week, consumers reported high satisfaction with the product and few who had bought the watch had stopped using it.

Like the "owners of the new device", Ben seems to understand that measuring app equivalency is nowhere nearly as useful as measuring how the people who have bought and used the Apple Watch feel it's improved their lives.

I'm looking forward to reading the rest of his data.