What you need to know
- The Facebook News Feed is no more.
- Long live the Feed.
- No, nobody really knows why Facebook or Meta made the change but here we are.
Facebook has today confirmed that the News Feed, the main view everyone sees when signing into the social network, is no longer called that.
In news shared to Twitter of all places, Facebook proudly announced that the News Feed is now called ... Feed.
Yes, that's correct.
For reasons unknown — but likely just because Meta knows your Facebook feed doesn't have real news in it anymore — the removal of one word was enough to make the rebrand worthwhile. There's even a handy dandy GIF to drive the point home, too.
Starting today, our News Feed will now be known as "Feed." Happy scrolling! pic.twitter.com/T6rjO9qzFcStarting today, our News Feed will now be known as "Feed." Happy scrolling! pic.twitter.com/T6rjO9qzFc— Facebook App (@facebookapp) February 15, 2022February 15, 2022
Facebook's rebrand to Meta and this switch away from the News Feed are just two examples of the changes the company is making of late. Facebook Messenger recently gained Split Payments and new voice message controls among other things, and Meta-owned WhatsApp and Instagram have been undergoing their own metamorphosis as well.
Although none will have quite the huge impact that changing the name of the News Feed will have, of course!
Don't yet have the Facebook app installed? You can grab it from the App Store for free now. It's still the best iPhone solution for people wanting to keep up on what their family is doing — and you can even see what your colleagues from four jobs ago are up to, too.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.