AT&T has officially started its new rewards program by offering all of its post-paid wirelss customers a free movie ticket if they buy one for a Tuesday showing at an AMC or Regal movie theater.


AT&T says:

Via (the Ticket Tuesdays page) the customer will simply validate their mobile number and will then be directed to where a coupon code for their free ticket will automatically be applied at checkout when they buy one full price ticket. The free tickets are available to qualifying customers, one per account, once a week during the length of the AT&T THANKS program—while supplies last each week. Participating theaters are AMC Theatres and Regal Entertainment Group – the two largest movie theatre chains in the country. That's nearly 1,000 theaters and 13,000 movie screens.

AT&T also plans to offer pre-sale tickets for select Live Nation concerts later this year as part of the rewards program.