Facebook has launched a new stand-alone app called Riff, which allows a string of videos to be made and connected together that are based on a specific subject.
Riff started as a side project by an app team at Facebook, who wanted to create an easy way for anyone to collaborate on videos. The company stated:
Anyone can start by creating a video. All you have to do is give it a topic, like #AprilFools, then your friends can view it and choose to add their own clips on that topic. Once a friend adds a clip to your video, your friend's friends will also be shown the video in Riff and will be able to add to it. The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.
Facebook will also put the spotlight on specific Riff video collaborations in the app's Featured section, such as today's selection which includes cast members from the current Broadway musical An American in Paris.
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