Samsung's new anti-iPhone 5 ad insults geniuses, customer's intelligence.
Samsung reportedly sent out an early review copy of their new Galaxy S3 vs. iPhone 5 advert, probably to get some attention amid the hype of the iPhone 5 launch. If the ad is real, and really does come from Samsung (and sometimes these things aren't what they seem), it's unfortunate. Instead of trying to educate consumers as to the real advantages of Samsung's phone -- of which there are many -- they created more of a parody or farce. Steve Kovach of Business Insider has the story:
Samsung just sent me an ad that it plans to run in national newspapers tomorrow comparing the iPhone 5 to the Galaxy S III.
The ad breaks down some key specs of the two phones, but it's also a bit misleading. Samsung lists a lot of Galaxy S III-specific software features like sharing photos wirelessly between phones and tilt to zoom, but doesn't mention any iPhone 5-specific features.
Sadly, the tag line is -- "it doesn't take a genius". And Samsung is right. It doesn't take a genius at all to see this ad as totally off the mark... and maybe just a little desperate.
Again, it might not be what it seems, but if it is, lucky for Samsung, their phones are better than their marketing departments.
Source: Business Insider