Over half of smartphone buyers plan to purchase iPhone 4S
ChangeWave has a new survey out indicating 54 percent of near-term smartphone buyers are planning on picking up the iPhone 4S over competing devices.
The late December survey looked at smart phone demand trends going forward, and finds Apple iPhone demand remains incredibly strong more than two months after the iPhone 4S release. Among respondents planning to buy a new smart phone in the next 90 days, better than one-in-two (54%; down 11-pts) say they'll get an iPhone. Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.
The survey, conducted in late December, studied 4,000 North American consumers with the results suggesting huge demand for the iPhone 4S even with it being more than two months old. Based on ChangeWave's history, this also advocates the iPhone 4S as being Apple's most popular release, as they've never covered the spread of planned smartphone purchasers this far after a major iPhone release.
In addition, Apple continues to lead smartphone satisfaction rates with 76 percent being very satisfied with their iPhone, compared to the nearest competition coming in at around 47 percent with Samsung.