Apple Ad

Apple's new commercial says iPad is... magically electric

Apple has debuted the third commercial in their iPad is... series, this time saying iPad is electric. This follows delicious and musical. Qualities highlighted this time include cinematic, elementary, academic, full-size (zing!), presenting, bought, sold, fantasy, and the eponymous electric.

Ironman 2 is shown off via the Video app, streaming iTunes U podcasts make an appearance as does the Mail app, Ebay, Epic Citadel, and some others (can you name them all?)

While iPhone 4 commercials have skewed towards the nostalgic and feature-centric, Apple is keeping iPad commercials squarely aimed at the experiential (until they add cameras to iPad 2?)

Check out the video after the break and let us know what you think.

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New iPhone 4 ad focuses on Every great thing about Retina Display

Apple has just posted a new iPhone 4 commercial, this one called "Every" and focused on the 960x640 Retina Display.

Calling it the highest resolution phone screen ever, it shows zooming in on a photo of a child's freckled face, the Pixar(!) movie Up, the calligraphic logo-type of the New York Times, highlighting in iBooks, the official Twitter for iPhone app, CoverFlow in the iPod app, Epic's amazing Unreal engine, and a home video.

It also confirms Apple has gone full circle from focusing on features for the original iPhone 2G, to focusing on apps for iPhone 3G and iPhone 3GS, to once again focusing on features for iPhone 4 like FaceTime and now Retina Display. It makes sense as competition first caught up to (and exceeded) features of previous models and are now beginning to catch up on apps. Reframing around the brief window of feature advantage iPhone 4 enjoys and adding in a big fat helping of emotional resonance will solidify the already iconic Apple brand in customers' minds.

The only question is, as Retina Displays and video calling becomes the norm, what's the next differentiator for Apple? AirPlay?

UPDATE: Mark Gurman over at 9to5Mac checked out the Twitter IDs shown off in the video, and sure enough, the accounts are real. The people on the other hand... we doubt it.

Video after the break.

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Apple's latest iPad add is... magically musical

Apple's latest iPad ad keeps going with the apps and the verbiage, this time rounding off medical, live, musical, work, play, memories, social, magazines, and historic.

Not magical though, at least not like last time.

Numbers is just one of the apps highlighted. Can you name them all?

Video after the break!

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Apple releases new iPod touch, iPod nano commercials

Apple has released new commercials for their updated iPod touch 4 and iPod nano 6. iPod touch - All kinds of fun holds true to its roots -- lots of hands doing lots of awesome things, but iPod nano - Travel seems more like a hybrid, including elements previously seen in iPod shuffle commercials -- less nano chromatic, more wearable.

Check out both commercials after the break and let us know what you think. Do they convince you to buy?

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Apple's latest iPad ad is... magically delicious!

Apple's latest iPad ad kicks up the apps and the verbiage, taking us through a delicious, current, learning, playful, literary, artful, friendly, productive, scientific, and -- you guessed it! -- magical journey. (Absent Peter Coyote this time.)

So while iPhone has left apps and headed back to feature-based (i.e. FaceTime-based) advertising, Apple is moving iPad firmly into the app space. Interesting.

iBooks is just one of the apps highlighted. Can you name them all?

Video after the break!

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Apple airs 4 new iPhone 4 ads and they're all about FaceTime

Apple has begun airing 4 new iPhone 4 commercials and once again, it's all about FaceTime, and heavy on the emotion and sentimentality. Titled Smile, Meet Her, Big News, and Haircut, each focuses on a moment of shared intimacy, of insecurity and anticipation, of surprise and joy. And they do it in a way that makes the visual integral to he communication.

Again, incredibly smart advertising on Apple's part, and another step towards mainstreaming video calling and the way they're doing it...

It's no longer about their being an app for that. Now it's about there being a phone -- specifically iPhone 4 -- for that.

Videos after the break.

[YouTube.com/apple via 9to5Mac]

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Apple airs first iPhone 4 commercial - FaceTime

Apple began airing their first iPhone 4 commercial last night, an extract of the FaceTime feature video they debuted at WWDC 2010. The original iPhone 2G focused on features, the internet in your pocket, music on your phone. After the launch of the App Store, iPhone 3G focused on disparate apps for (this and) that for a while, until later on in the iPhone 3GS cycle they shifted slightly into apps for specific use cases. iPhone 4 brings it back around to the beginning but with less blatant techno-wow and more sentimentality. It isn't about the cool feature, its about real people -- a new father, a graduate and her grandparents, a couple using sign-language -- making a real, visible, emotional connections.

Apple's already sold 1.7 million iPhone 4s. Ads like this might move a few more.

Video after the break.

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Apple posts new "What is iPad" TV commercial

Apple has released their second iPad TV commercial and it focuses on "what is iPad?". The voice is older and more gravelly. The music is slower and more deliberate. Just like the iPad, it takes its time. It also focuses the imagery on idealized use cases and puts the attention where it should be -- on the features.

iPad is thin. iPad is beautiful. iPad goes anywhere and lasts all day. There's no right way or wrong way. It's crazy powerful. It's magical. You already know how to use it. It's 200,000 apps and counting. All the world's websites in your hand. It's video, photos, more books than you can read in a lifetime. It's already a revolution and its only just begun.

It's an interesting direction for Apple advertising. Seems like smart one too.

Video after the break.

[Apple.com via MacStories, 9to5Mac, MacRumors]

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Apple debuts Family Man, Dog Lover, Backpacker TV commercials

Apple is keeping up the transition from "app for that" to showing how the iPhone makes its users lives better with three new TV commercials -- Family Man, Dog Lover, and Backpacker

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