Google bought Grand Central and rebranded it Google Voice, now Apple has rejected Google Voice for the iPhone and the FCC is looking into it. Based on the responses Apple had given the FCC, it looks like they might be afraid Google is taking over the iPhone and Google Voice is a big piece of that. So what if Apple had bought Grand Central instead? Or what if that new world-class data center Apple is building will be home to a Google Voice competitor? (Tip of the theoretical hat to Derek in our comments, who delightfully calls such a thing iVoice).
GrandCentral (not to be confused with Apple's upcoming multicore processor handler, Grand Central Dispatch) was an innovative service that gave users a new phone number that could replace any number of other and assorted numbers (one line to ring them all), along with SMS, transcribed voice mail, conference calling, call switching, call screening, etc. It was purchased by Google in 2007 for $95 million, and relaunched in 2009 as Google Voice.
If Apple had bought it instead, they would of course now be spared the headaches surrounding the above mentioned rejection and investigation. But they'd also have a fairly compelling set of services to roll up into the iPhone...
