Data Center

Apple live streaming music event to test new data center?

Cult of Mac claims a source has told them Apple is live streaming today's special music event as a way to test their massive new, North Carolina data center, set to go fully operational later this year.

Apple’s first live video broadcast in years is a test of the server farm’s ability to stream a future version of iTunes for iOS devices, our tipster says.

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Apple's massive North Carolina data center to go online next year

During Apple's Q3 2010 conference call, CFO Peter Oppenheimer revealed that Apple's massive North Carolina data center is on schedule and should go online in 2011. Oppenheimer didn't reveal what the data center would be used for but rumors persist of an iTunes.com streaming music, TV, and movie service.

With 100,000,000 iOS devices sold to date, additional rumors of an iOS Apple TV, and countless desktop iTunes installs on the market, pushing that much content would certainly need a world-class data center.

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Monday Fun Video: Apple Center Seen from the Sky

Remember that $2 billion world-class data center Apple is building in North Carolina, the one that could be mean iTunes.com or a super MobileMe or only-Jobs-knows-what? Well here's some video purporting to show it from the sky (if not show it looking like SkyNet!)

Check it out after the break and let us know what you think is going on inside those massive, machine-filled walls!

[DataCenter Knowledge via Macrumors via 9to5mac]

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Poll: Should iTunes Move to the Cloud?

Should iTunes move to the cloud?(survey software)

Back in February there were rumors of something called iTunes Replay, that would allow users to store their media purchases -- which can easily grow to 10s if not 100s of GBs fairly quickly -- on Apple's servers and then stream them down to iTunes, Apple TV, or their iPhone or iPod touch on-demand.

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Apple Kicking Themselves They Didn't Buy GrandCentral (Google Voice) First?

Google bought Grand Central and rebranded it Google Voice, now Apple has rejected Google Voice for the iPhone and the FCC is looking into it. Based on the responses Apple had given the FCC, it looks like they might be afraid Google is taking over the iPhone and Google Voice is a big piece of that. So what if Apple had bought Grand Central instead? Or what if that new world-class data center Apple is building will be home to a Google Voice competitor? (Tip of the theoretical hat to Derek in our comments, who delightfully calls such a thing iVoice).

GrandCentral (not to be confused with Apple's upcoming multicore processor handler, Grand Central Dispatch) was an innovative service that gave users a new phone number that could replace any number of other and assorted numbers (one line to ring them all), along with SMS, transcribed voice mail, conference calling, call switching, call screening, etc. It was purchased by Google in 2007 for $95 million, and relaunched in 2009 as Google Voice.

If Apple had bought it instead, they would of course now be spared the headaches surrounding the above mentioned rejection and investigation. But they'd also have a fairly compelling set of services to roll up into the iPhone...

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