Iad

Rumored iRadio to be supported by in-stream advertising; wait, really?

By Richard Devine, Friday, Jun 7, 2013 a 8:51 pm

If the rumors are to be believed, one of Apple's announcements at the WWDC keynote on Monday will be a music streaming service. Currently referred to as iRadio, the latest reports suggest that not only are the three big labels now on board, but that Apple will launch it as a free service supported by advertising. Wait, what?

Apple tells developers they can generate more revenue with iAd, now serving rich media to iPad

By Rene Ritchie, Tuesday, May 1, 2012 a 11:15 am

Apple has sent out a new email to developers to promote their still struggling iAd platform, and advise about revenue generation possibilities and new rich media ads for iPad.

iAd starts dishing an extra 10% in developer payouts

By Simon Sage, Monday, Apr 2, 2012 a 3:01 pm

Back in February, Apple promised that they would be increasing developer revenue share from iAds from 60% to 70%, and today that change has gone into effect.

Apple lowers iAd buy-in rate, increases revenue sharing

By Andrew Wray, Wednesday, Feb 15, 2012 a 11:05 pm

Apple has made a couple of adjustments to its iAd mobile advertising platform for iPhone, iPad and iPod touch, including significantly lowering the buy-in price to $100,000 -- down from $500,000, which was already down from $1,000,000 -- and to increasing developer revenue sharing to 70 percent -- up from 60 precent.

Apple hires Adobe exec Todd Teresi to oversee iAd program

By Andrew Wray, Wednesday, Jan 4, 2012 a 5:19 pm

Adam Satariano from Bloomberg tweeted that Apple has hired away Todd Teresi from Adobe to lead their iAd program.

Apple has hired Adobe's Todd Teresi to head iAd. Story coming....

Apple releases iAd Gallery app for iPhone

By Chad Garrett, Tuesday, Apr 5, 2011 a 5:34 pm

If you were hoping Apple's next iPhone and iPod touch app would be an iAd Gallery -- as opposed to say iWork for iPhone! -- you're in for a treat because that's exactly what they released today!

The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world's best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven't seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.

Anyone super excited about this app?

Apple cuts minimum iAd purchase price in half

By Andrew Wray, Wednesday, Feb 23, 2011 a 2:34 pm

Apple has cut the minimum purchase price for advertisers on its mobile iAd network from $1 million to $500,000 in an effort to appeal to smaller companies and help broaden the mobile advertising platform, according to All Things Digital.

The new entry point is $500,000, a significantly smaller commitment, particularly for smaller brands and agencies that are creating and producing their own iAds.

Daily Tip: How to opt-out of (and back in to) personalized iAds

By Rene Ritchie, Thursday, Feb 3, 2011 a 11:05 am

Worried that Apple's iAd's is getting too nosy about your personal information and wondering how to opt-out of sharing it with the advertising network? On the plus side personalized ads usually better reflect your interest and can be less annoying but if you're hyper-concerned about your privacy you may just want to cut it off. We'll show you how after the break.

[Apple knowledge base, thanks Dev!)

iAds, iTunes Store movies coming to Japan

By Allyson Kazmucha, Thursday, Nov 11, 2010 a 9:00 am

Apple has announced not one, but two huge products set to launch in Japan -- iTunes movies and iAds. Movies first. To start, there will be over 1,000 movies available for purchase and download. Movies will be available in standard definition and high definition. As usual, all rentals and purchases will require a valid credit card on file with iTunes, nothing new there.

iAd Begins to Crop Up Worldwide

By Allyson Kazmucha, Friday, Nov 5, 2010 a 2:04 pm

iAd has been usable in the United States and United Kingdom since it was deployed, but now developers are beginning to report that they are seeing ad impressions from other countries as well. Part of this could have to do with the fact that the iPad did not have iAd integration as it didn't run a version of iOS that supported iAd. Seeing as iPad will be receiving iOS 4.2 in the coming weeks as well, perhaps Apple now has reason to roll out iAd to additional countries.