Everything mobile advertising
Apple has made a couple of adjustments to its iAd mobile advertising platform for iPhone, iPad and iPod touch, including significantly lowering the buy-in price to $100,000 -- down from $500,000, which was already down from $1,000,000 -- and to increasing developer revenue sharing to 70 percent -- up from 60 precent.
Apple has cut the minimum purchase price for advertisers on its mobile iAd network from $1 million to $500,000 in an effort to appeal to smaller companies and help broaden
Google Vice President of Product Management, Omar Hamoui, has just posted about the changes made this morning to Apple's iOS developer licensing agreement, specifically the section referring to in-app
Steve Jobs, speaking at the D8 Conference, thinks Apple is naive, because one day they read that Flurry analytics detected them testing new iPhone and iPad devices by getting
Steve Jobs thinks current mobile advertising sucks and Apple's answer for iPhone OS 4 is iAd, an HTML5 platform that gives developers a 60% cut of revenue and provides... what
MediaPost reports that Apple is getting ready to announce a mobile advertising service (potentially called iAd) to Madison Avenue on April 7.
[It's been] described as "revolutionary" and "our next
Lots of movement on the Apple jobs (as in employment, not Steve) front lately, so here's a look at the recent loss of a music exec to Thumbplay, the gain
During the Q4 2010 conference call, Apple stated that their acquisition of Quattro Wireless would allow them to provide a "seamless" mobile advertising option for iPhone and iPod touch
BusinessWeek is reporting that, according to the cliched "source familiar with the situation", Apple CEO, Steve Jobs thinks "mobile ads suck" in their current form (oh, hai, Google!) and intends
