Apple has added a short promo video for the iPad miniSmart Cover to their YouTube account. It's 36 seconds in length, features fun piano music and focuses on how it magnetically attached to the iPad and the wide selection of colors: pink, green, blue, light gray, dark gray and (PRODUCT) RED. The focus on the colors is done to the beat of the song and includes some cute tie-ins by making the Smart Covers look like piano keys and fingers tapping on the iPad mini to the beat as if playing a piano.
Apple has added the iPad mini promo video that was shown during today's announcement to their official YouTube channel. In this video, Jony Ive describes the goals and design process behind the iPad mini and why 7.9" is the perfect size (and he of course says "aluminum" at some point!), Michael Tchao talks about why "mini" is great and some of the iPad mini's specs, Dan Ricco explains how to get all the same feature of the iPad into the smaller iPad mini, and more.
The iPhone 5 is not only equipped with an iSight camera with an f/2.4 lens that takes great 8 megapixel pictures, but also records incredible 1080p HD video as well. The FaceTime camera has also been improved and will finally record 720p HD video. Of all the improvements to video recording with the iPhone 5, however, the ability to take photos while simultaneously shooting video is definitely the cherry on top.
To see examples of the iPhone 5's cameras in action, check out the video above! Then follow along after the break for my full review of the iPhone 5 video cameras.
Apple has released four new adverts to coincide with the availability of the iPhone 5. Three of the ads concentrate solely on the iPhone 5 while the other is all about its new Earpods.The adverts are called Thumb, Cheese, Physics and Ears.
Apple has released the complete iPhone 5 event video from yesterday on its Podcast channel which you can find within iTunes. The video can be downloaded from Apple's channel for viewing at your convenience but be warned, it is a high quality video.
The BBC will finally release an update to its UK only BBC iPlayer app that will bring downloads to your iPhone and iPad. The current version of iPlayer will only allow you to stream content to your device which has always been very limiting, especially if you are travelling. The news comes from The Guardian and the update should go live sometime today.
Apple has removed the set of three Genius ads from its website and YouTube channel with no explanation; they have just vanished. The three ads were originally aired during the Olympic Games London 2012 opening ceremony and received a very mixed reception. The ads were quite different to anything Apple had done in the past and mixed strange situations with bit of humor.
Apple aired three new style commercials during the opening ceremony of the 2012 Olympic Games; which is currently being held in London. The new style commercials are quite cheeky and unlike anything we have seen from Apple before. They are quite tongue in cheek and show a blue shirted Apple genius in each advertisement, coming to the rescue of customers.