Tim Cook - Featured Articles

Why Tim Cook narrated Apple's new environmental video, Better

Why Tim Cook narrated Apple's new environmental video, Better

Apple recently launched a new, environmentally focused video called "Better" and what's more — it was narrated by their CEO, Tim Cook. That, having a high ranking executive voice-over a video, marketing or corporate, isn't common for Apple. Steve Jobs, famously, recorded the voice over for the...
Auburn University posts video tribute to Tim Cook

Auburn University posts video tribute to Tim Cook

Tim Cook is a graduate of Auburn University and proud. Auburn is obviously proud of Tim Cook as well, not only granting him their lifetime achievement award back in December of 2013, but now following up on that honor with a special video tribute as well. Cook remains involved with the Samuel...
Does Apple owe it to shareholders to rush out a new product category?

Does Apple owe it to shareholders to rush out a new product category?

We’re almost a quarter way through 2014, and it seems some Apple shareholders have ants in their pants. They’re impatient and want to see what Tim Cook’s team is going to do in a new product category, be it an iWatch, Apple television, or something else entirely. I guess it isn’t enough for Apple...

Tim Cook - Top Articles

Tim Cook

Apple CEO Tim Cook: It's better to be the best than to be the first

It'll be ready when it's ready. That's essentially what Apple CEO Tim Cook is saying about Apple's new products. He's been teasing that Apple is exploring new product categories for some time now, though he hasn't given many indications of what those new products might be, or let alone when they...
Cook confronts analysts on iPad sales

Cook confronts analysts on iPad sales

No sooner did Apple announce its second quarter 2014 financial results than financial analysts and reporters called it a miss, because iPad sales were lower than analysts' expectations. In his preamble during the conference call to discuss those results, Apple CEO Tim Cook took a moment to...
Apple CEO Tim Cook

Bid for a lunch with Tim Cook, help a good cause

Apple CEO Tim Cook is offering a lunch date on charity auction site CharityBuzz. The current winning bid sits at $48,000, though the auction still has another 19 days to go. The winner and a guest will be able to snag an hour with Cook for lunch. They'll also have to get through security...
Why Tim Cook narrated Apple's new environmental video, Better

Why Tim Cook narrated Apple's new environmental video, Better

Apple recently launched a new, environmentally focused video called "Better" and what's more — it was narrated by their CEO, Tim Cook. That, having a high ranking executive voice-over a video, marketing or corporate, isn't common for Apple. Steve Jobs, famously, recorded the voice over for the...
Tim Cook's game with Wall Street: Underpromise and overdeliver

Tim Cook's game with Wall Street: Underpromise and overdeliver

Tim Cook runs the risk of burning us out with constant promises of new products. Ultimately, he has to underpromise and overdeliver Tim Cook is playing a dangerous game with investors, analysts and tech journalists. We've been hearing for months about how Apple will launch products in new...
Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility....
Does Apple owe it to shareholders to rush out a new product category?

Does Apple owe it to shareholders to rush out a new product category?

We’re almost a quarter way through 2014, and it seems some Apple shareholders have ants in their pants. They’re impatient and want to see what Tim Cook’s team is going to do in a new product category, be it an iWatch, Apple television, or something else entirely. I guess it isn’t enough for Apple...
Understanding Apple: When reporting doesn't seem to lead to insight

Understanding Apple: When reporting doesn't seem to lead to insight

UPDATE: The quoted material is from an article in the New Yorker, not an excerpt of the forthcoming book, Haunted Empire: Apple after Steve Jobs. I've updated it to reflect that. I regret the error, apologize for it, and won't judge the book based on the contents of the article. I've often...

Tim Cook meets with Israeli Prime Minister Benjamin Netanyahu

Israeli Prime Minister Benjamin Netanyahu paid a visit to Apple's headquarters in Cupertino, California where he met with Apple's CEO, Tim Cook. The above video of the meeting is from the Israeli Prime Minister's YouTube account. Via: The Loop
Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook recently sat down for an interview with the Wall Street Journal, speaking on a range of topics, from a big screen iPhone to Apple entering new product categories. When it comes to making an iPhone with a larger screen, Cook says that while Apple won't say no to a larger screen on the...

Tim Cook - Photos

Tim Cook RSS Feed

Apple won't make a larger screen iPhone while trade-offs exist

There's been rampant speculation, rumor mongering, and punditing that Apple must be, has to, is, or really should be making an even larger iPhone. Recall that from the original iPhone launch in 2007 up to the iPhone 4S of 2011, the screen size was a steady and unchanging 3.5-inches. Then with the iPhone 5 in September of 2012, Apple jumped to 4 inches while much of the rest of the smartphone industry was powering on to 5 inches and beyond. Heck, just two weeks ago Samsung announced a pair of new Android-powered smartphones with 5.8-inch and 6.3-inch screens.

More →

9
loading...
25
loading...
45
loading...
0
loading...

Tim Cook announces changes to Apple's Chinese warranty policy

Apple CEO Tim Cook has announced changes to Apple’s warranty policy in China, along with apologizing to Chinese customers for any confusion with the original policy. In a letter on Apple’s Chinese website, Cook announced that going forward, Apple would provide more warranty information and train staff members based in China better.

More →

3
loading...
4
loading...
65
loading...
0
loading...

Swinging for the stars: On Apple's hiring of Kevin Lynch

Last night news broke that Adobe's chief technology officer (CTO) Kevin Lynch was leaving to join Apple as their new vice president of technology. Reporting to senior vice president of technologies, Bob Mansfield, rumor has it he'll be charged with coordinating between the software and hardware divisions. Confusion, doubt, and curiosity has followed.

More →

7
loading...
17
loading...
184
loading...
0
loading...

Apple reportedly talked to Beats about the Project Daisy streaming music service

Apple CEO Tim Cook and SVP of internet services, Eddy Cue reportedly met with Beats Electronics CEO and Interscope-Geffen-A&M chairman Jimmy Iovine to discuss his and co-founder Dr. Dre's planned Project Daisy Music Streaming service, among other things. According to Poornima Gupta and Ronald Grover at Reuters:

More →

6
loading...
12
loading...
74
loading...
0
loading...

Tim Cook at Goldman Sachs: Cash, growth, and the coming dominance of the tablet

In an early morning San Francisco interview-style format, Tim Cook delivered his message at the Goldman Sachs Technology and Internet Conference. All said, I thought he said some pretty interesting things. Most of it wasn’t brand new information, but some of it was. Here’s a recap of the one hour presentation.

More →

5
loading...
4
loading...
70
loading...
0
loading...

U.S. State of the Union highlights Apple manufacturing coming back to America

During his annual State of the Union speech last night, U.S. president Barack Obama highlighted Apple's intent to bring some Mac computer manufacturing back to America.

More →

10
loading...
0
loading...
57
loading...
0
loading...

Apple CEO Tim Cook live now at Goldman Sachs Technology and Internet Conference

Apple CEO Tim Cook is now speaking live at Goldman Sachs Technology and Internet Conference. Apple is streaming the audio from the event, and you can listen to it via the link below.

More →

4
loading...
0
loading...
40
loading...
0
loading...

Tim Cook to attend Obama's State of the Union address as guest of the First Lady

Tim Cook will be attending the State of the Union address as a guest of Michelle Obama on Tuesday. It is common for the presidential family to invite influential individuals from the tech community with past guests including Laurene Powell Jobs, widow of the late Steve jobs, and the co-founder of Instagram, Mike Krieger.

More →

4
loading...
5
loading...
80
loading...
0
loading...

Apple CEO Tim Cook speaking at Goldman Sachs Technology and Internet Conference tomorrow

Apple's CEO, Tim Cook, will be speaking at the Goldman Sachs Technology and Internet Conference tomorrow, and it's been moved up to an all new, all earlier time-slot. According to Apple investor relations:

More →

4
loading...
0
loading...
59
loading...
0
loading...

Tim Cook reportedly uses Town Hall meeting to address Android, Wall Street, and more

CEO Tim Cook reportedly held an all-hands Town Hall meeting last week to address the state of the Apple with employees. Subjects covered were said to include employee perks, production from supply chain to sales, the retail stores, the competitive landscape with Google's Android, and opportunities in China. 9to5Mac's ace reported, Mark Gurman, has a full rundown. Here's a highlight from the competitive part:

More →

8
loading...
3
loading...
72
loading...
0
loading...

What could Apple contribute in 2013? Pulling the strings on the intensely interesting future of Apple TV and iTV

During Apple's Q1 2013 conference call, the Apple Television Rumors That Will Not Die were once again raised with Tim Cook, who smacked them back down hard. However, Cook did announce that they sold 2 million of the current Apple TV, up 60% year-over-year. Cook also dropped all the talking points, including "area of intense interest", "a lot Apple can contribute", and "continue to pull the string".

More →

2
loading...
3
loading...
59
loading...
0
loading...

Tim Cook sends out congratulatory email, announces Town Hall meeting

Just like last year, following another record-breaking -- if not Wall Street pleasing -- set of quarterly results, Apple's CEO Tim Cook sent out a congratulatory email to everyone on the team, and announced that they'd be rallying for a Town Hall meeting today at 10am PST/1pm EST. Mark Gurman of 9to5Mac scored a copy, here's the intro:

More →

1
loading...
0
loading...
54
loading...
0
loading...

iPhone 5 to go LTE on 36 more carriers next week

As part of their Q1 2013 conference call, Apple's CEO Tim Cook announced that the iPhone 5 would gain LTE 4G data service on 36 additional carriers next week. The iPhone 5 currently enjoys LTE on carriers in the U.S., Canada, the U.K. Korea, Germany, and Japan, among others. Slower than anticipated global LTE rollouts, however, have kept the numbers relatively low.

More →

0
loading...
0
loading...
104
loading...
0
loading...

Tim Cook says Apple still doesn't care if they cannibalize their own products

In response to a question asked during Apple's Q1 2013 conference call, Tim Cook once again re-iterated Apple's long-held belief that they'd rather cannibalize their own existing product lines with new product lines than risk a competitor eating into their business. The only twist to the repartee this time was the iPad mini, and what if any affect it might have had on full-sized iPad sales.

More →

3
loading...
18
loading...
73
loading...
0
loading...

Tim Cook talks larger screen sizes, says Apple picked the right one at 4-inches

During today's Q1 2013 conference call, Apple's CEO Tim Cook was asked about larger screened iPhones. There were two separate questions, one about price and screen size variants and how they might effect Apple's business outside the US, and the the other concerning how competitors use screen size to differentiate from Apple, and whether there are dynamics or long term cases for a bigger screened iPhone.

More →

2
loading...
16
loading...
80
loading...
0
loading...

Microsoft announces Surface Pro tablet pricing, makes us appreciate Tim Cook all over again

Microsoft has announced pricing and availability for their Surface Pro tablet/laptop hybrid -- tabtop? laplet? -- and it's going to hit on February 9 and start at $899. Unlike the rather disappointing Surface RT -- whatever that stands for? -- the Surface Pro runs full-on Windows 8 and includes an Intel Core i5 processor and the fans to go with it. Our own Daniel Rubino from Windows Phone Central lays it out:

More →

2
loading...
3
loading...
76
loading...
0
loading...

Tim Cook continues discussions aimed at bringing the iPhone to the world's largest carrier, China Mobile

The iPhone is one of the most popular phones on the world, yet almost 6 years later it's still not on China Mobile, the largest carrier in the world, and unavailable in any official way to China Mobile's over 700 million subscribers. Discussions have been going on for years, of course, and earlier today Apple's CEO Tim Cook met with China Mobile's Chairman Xi Guohua in Bejing to keep them moving.

More →

0
loading...
0
loading...
56
loading...
0
loading...

Tim Cook makes second trip to China in 10 months

Tim Cook, CEO of Apple, is making is second trip to China in 10 months. While many details of his visit were not disclosed by Apple, it is known that he met with the head of the Ministry of Industry and Information Technology to discuss, among other things, Apple’s business in China, which is growing rapidly. As Bloomberg reports, Apple has almost doubled the number of stores they have in China after Cook’s last visit to the country in March, where he said that Apple would make larger investments in the country:

More →

0
loading...
2
loading...
69
loading...
0
loading...

iMore show 330: 2012 year in review

type="audio/mpeg">

Rene and Seth talk about Tim Cook's first year as CEO of Apple, all the iOS device launches, the maps debacle, iTunes 11, the iPad mini, and more.

More →

0
loading...
4
loading...
60
loading...
0
loading...

What Tim Cook's interviews revealed about the past, present, and future of Apple

Apple CEO Tim Cook was recently interviewed by both Josh Tyrangiel Bloomberg Businessweek and NBC’s Brian Williams, and though most of what was said has been heard before, there were a few notable highlights:

More →

3
loading...
16
loading...
85
loading...
0
loading...

Pages