Tim Cook - Featured Articles

Tim Cook meets with Israeli Prime Minister Benjamin Netanyahu

Israeli Prime Minister Benjamin Netanyahu paid a visit to Apple's headquarters in Cupertino, California where he met with Apple's CEO, Tim Cook. The above video of the meeting is from the Israeli Prime Minister's YouTube account. Via: The Loop
Cook is a study in contrast to Jobs, says new book

Cook is a study in contrast to Jobs, says new book

Yuri Iwatani Kane has been one of the more reliable and insightful reporters covering the Apple beat over the years, so her forthcoming book on Apple promises to be an interesting read. Entitled "Haunted Empire: Apple After Steve Jobs," it comes out later this month. A bit about Tim Cook's...
Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility....

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Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility....
Does Apple owe it to shareholders to rush out a new product category?

Does Apple owe it to shareholders to rush out a new product category?

We’re almost a quarter way through 2014, and it seems some Apple shareholders have ants in their pants. They’re impatient and want to see what Tim Cook’s team is going to do in a new product category, be it an iWatch, Apple television, or something else entirely. I guess it isn’t enough for Apple...
Understanding Apple: When reporting doesn't seem to lead to insight

Understanding Apple: When reporting doesn't seem to lead to insight

UPDATE: The quoted material is from an article in the New Yorker, not an excerpt of the forthcoming book, Haunted Empire: Apple after Steve Jobs. I've updated it to reflect that. I regret the error, apologize for it, and won't judge the book based on the contents of the article. I've often...

Tim Cook meets with Israeli Prime Minister Benjamin Netanyahu

Israeli Prime Minister Benjamin Netanyahu paid a visit to Apple's headquarters in Cupertino, California where he met with Apple's CEO, Tim Cook. The above video of the meeting is from the Israeli Prime Minister's YouTube account. Via: The Loop
Apple urges Arizona to veto anti-gay bill as it readies to open facility in Mesa [Updated: Vetoed]

Apple urges Arizona to veto anti-gay bill as it readies to open facility in Mesa [Updated: Vetoed]

Last week a bill passed in Arizona that would give businesses the legal right to refuse service to customers based on their sexual orientation. Many companies, including Apple, are now speaking out against the bill and urging Governor Brewer to veto it. Their argument? It's not only legalized...
Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook recently sat down for an interview with the Wall Street Journal, speaking on a range of topics, from a big screen iPhone to Apple entering new product categories. When it comes to making an iPhone with a larger screen, Cook says that while Apple won't say no to a larger screen on the...
Tim Cook

Tim Cook: Apple's challenge isn't innovation, it's where to focus its energy

Right at the end of Apple's Q1 2014 earnings call, CEO Tim Cook was brought onto that topic; innovation. It's a word often thrown around, sometimes incorrectly, and we all know at Phil Schiller thinks about Apple's ability to innovate. While Wall Street might believe Apple has lost its ability to...
Fortune names Tim Cook one of the world's greatest leaders

Fortune names Tim Cook one of the world's greatest leaders

Tim Cook has been named one of Fortune's list of the World's 50 Greatest Leaders. Cook joins leaders such as Pope Francis, German Chancellor Angela Merkel, and Ford CEO Alan Mulally. Fortune places Cook at 33 on the list, praising his record in the two-and-a-half years since he's become the full-...
Tim Cook: It all comes down to human dignity

Tim Cook: It all comes down to human dignity

Accepting the Lifetime Achievement Award from his alma mater, Auburn University, Apple CEO Tim Cook talked about witnessing discrimination first-hand as a youth to frame his - and Apple's focus on human rights, according to AllThingsD. Cook focused much of his speech to advocate for equal rights...
Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Apple CEO Tim Cook has given his thoughts on the new book on Apple, Haunted Empire: Apple after Steve Jobs — read our review — and he's not fan. This isn't surprising, given the critical nature of Yukari Iwatani Kane's book.This isn't surprising, given the critical nature of Yukari Iwatani Kane's...

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U.S. State of the Union highlights Apple manufacturing coming back to America

During his annual State of the Union speech last night, U.S. president Barack Obama highlighted Apple's intent to bring some Mac computer manufacturing back to America.

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Apple CEO Tim Cook live now at Goldman Sachs Technology and Internet Conference

Apple CEO Tim Cook is now speaking live at Goldman Sachs Technology and Internet Conference. Apple is streaming the audio from the event, and you can listen to it via the link below.

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Tim Cook to attend Obama's State of the Union address as guest of the First Lady

Tim Cook will be attending the State of the Union address as a guest of Michelle Obama on Tuesday. It is common for the presidential family to invite influential individuals from the tech community with past guests including Laurene Powell Jobs, widow of the late Steve jobs, and the co-founder of Instagram, Mike Krieger.

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Apple CEO Tim Cook speaking at Goldman Sachs Technology and Internet Conference tomorrow

Apple's CEO, Tim Cook, will be speaking at the Goldman Sachs Technology and Internet Conference tomorrow, and it's been moved up to an all new, all earlier time-slot. According to Apple investor relations:

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Tim Cook reportedly uses Town Hall meeting to address Android, Wall Street, and more

CEO Tim Cook reportedly held an all-hands Town Hall meeting last week to address the state of the Apple with employees. Subjects covered were said to include employee perks, production from supply chain to sales, the retail stores, the competitive landscape with Google's Android, and opportunities in China. 9to5Mac's ace reported, Mark Gurman, has a full rundown. Here's a highlight from the competitive part:

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What could Apple contribute in 2013? Pulling the strings on the intensely interesting future of Apple TV and iTV

During Apple's Q1 2013 conference call, the Apple Television Rumors That Will Not Die were once again raised with Tim Cook, who smacked them back down hard. However, Cook did announce that they sold 2 million of the current Apple TV, up 60% year-over-year. Cook also dropped all the talking points, including "area of intense interest", "a lot Apple can contribute", and "continue to pull the string".

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Tim Cook sends out congratulatory email, announces Town Hall meeting

Just like last year, following another record-breaking -- if not Wall Street pleasing -- set of quarterly results, Apple's CEO Tim Cook sent out a congratulatory email to everyone on the team, and announced that they'd be rallying for a Town Hall meeting today at 10am PST/1pm EST. Mark Gurman of 9to5Mac scored a copy, here's the intro:

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iPhone 5 to go LTE on 36 more carriers next week

As part of their Q1 2013 conference call, Apple's CEO Tim Cook announced that the iPhone 5 would gain LTE 4G data service on 36 additional carriers next week. The iPhone 5 currently enjoys LTE on carriers in the U.S., Canada, the U.K. Korea, Germany, and Japan, among others. Slower than anticipated global LTE rollouts, however, have kept the numbers relatively low.

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Tim Cook says Apple still doesn't care if they cannibalize their own products

In response to a question asked during Apple's Q1 2013 conference call, Tim Cook once again re-iterated Apple's long-held belief that they'd rather cannibalize their own existing product lines with new product lines than risk a competitor eating into their business. The only twist to the repartee this time was the iPad mini, and what if any affect it might have had on full-sized iPad sales.

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Tim Cook talks larger screen sizes, says Apple picked the right one at 4-inches

During today's Q1 2013 conference call, Apple's CEO Tim Cook was asked about larger screened iPhones. There were two separate questions, one about price and screen size variants and how they might effect Apple's business outside the US, and the the other concerning how competitors use screen size to differentiate from Apple, and whether there are dynamics or long term cases for a bigger screened iPhone.

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Microsoft announces Surface Pro tablet pricing, makes us appreciate Tim Cook all over again

Microsoft has announced pricing and availability for their Surface Pro tablet/laptop hybrid -- tabtop? laplet? -- and it's going to hit on February 9 and start at $899. Unlike the rather disappointing Surface RT -- whatever that stands for? -- the Surface Pro runs full-on Windows 8 and includes an Intel Core i5 processor and the fans to go with it. Our own Daniel Rubino from Windows Phone Central lays it out:

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Tim Cook continues discussions aimed at bringing the iPhone to the world's largest carrier, China Mobile

The iPhone is one of the most popular phones on the world, yet almost 6 years later it's still not on China Mobile, the largest carrier in the world, and unavailable in any official way to China Mobile's over 700 million subscribers. Discussions have been going on for years, of course, and earlier today Apple's CEO Tim Cook met with China Mobile's Chairman Xi Guohua in Bejing to keep them moving.

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Tim Cook makes second trip to China in 10 months

Tim Cook, CEO of Apple, is making is second trip to China in 10 months. While many details of his visit were not disclosed by Apple, it is known that he met with the head of the Ministry of Industry and Information Technology to discuss, among other things, Apple’s business in China, which is growing rapidly. As Bloomberg reports, Apple has almost doubled the number of stores they have in China after Cook’s last visit to the country in March, where he said that Apple would make larger investments in the country:

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iMore show 330: 2012 year in review

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Rene and Seth talk about Tim Cook's first year as CEO of Apple, all the iOS device launches, the maps debacle, iTunes 11, the iPad mini, and more.

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What Tim Cook's interviews revealed about the past, present, and future of Apple

Apple CEO Tim Cook was recently interviewed by both Josh Tyrangiel Bloomberg Businessweek and NBC’s Brian Williams, and though most of what was said has been heard before, there were a few notable highlights:

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Cook upgrades Apple's television ambitions from "beloved hobby" to "intense interest"

When Apple CEO Tim Cook sat down with NBC's Brian Williams for a wide-ranging interview about the past, present, and future of Apple (set in Apple's mammoth Grand Central Terminal store, no less), he closed with an interesting note.

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Apple investing more than $100 million to bring Mac production line to the US

"Next year we are going to bring some production to the U.S. on the Mac. We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial. So we’ll literally invest over $100 million. This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money."

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The normalization of Apple

Absent Steve Jobs, and now absent Scott Forstall, we may have lost Apple's highest highs and the greatest greats. But we may also have lost the lowest lows and worst of the worsts that came with them. Instead of Star Wars under Lucas, we'll have Star Wars under Disney. Instead of Kubrick, we'll have Pixar.

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Tim Cook's Apple

When Steve Jobs returned to Apple from NeXT he famously found their product lines confounding. When Tim Cook inherited Apple, an argument could be made that Steve Jobs' greatest product, Apple itself, was confounding. Steve Jobs' solution, famously, was to draw a simple grid and in each of its four quadrants, laptop and pro laptop, desktop and pro desktop, placed a core product. Tim Cook just did the same thing, drawing up a simple grid, and in each of its four quadrants, design and technology, software and services, placed a core person -- Jony Ive and Bob Mansfield, Craig Federighi and Eddy Cue.

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Multitude of reports allege SVP of iOS, Scott Forstall, was asked to leave Apple

Now that Apple has announced that senior-vice-president of iOS, Scott Forstall was leaving the company, amid storms and market-closings, various additional information is surfacing on the story, at least from Apple's perspective. Namely, it's now being claimed that Forstall was fired.

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