Tim Cook

Tim Cook is Apple's CEO and a member of their board of directors, and the reason that Apple products can be both manufactured and sold less-expensively than ever. Born Timothy Donald Cook on December 1, 1960, in Robertsdale, Alabama, after graduating from Auburn University with a B.S. in industrial engineering in 1982, he got his M.B.A from Duke's Fuqua School of Business in 1988. He worked as COO of Intelligent Electronics, Director of North American Fulfillment at IBM, and as VP of Corporate Materials at Compaq. Then, in 1998, after a meeting with Steve Jobs, Cook joined Apple as SVP of Worldwide Operations. In 2005 Cook joined Nike's board of directors.
Cook became Apple's COO in 2007, and served as interim CEO in 2004 and 2009 while Jobs was on medical leave. When Steve Jobs resigned as CEO in 2011, Tim Cook was named Apple's new CEO and a member of their board of directors. Since then, Cook has reshaped Apple's executive management, placed a greater emphasis on charitable donations, political action, and Apple's moral center and core values, and has overseen the introduction of everything from the iPhone 4s to the iPad Air and new Mac Pro.
- Twitter: @tim_cook
Latest about Tim Cook

China welcomes Apple and Tim Cook despite banning government iPhones
By Oliver Haslam published
Apple CEO Tim Cook visited China to discuss US-China relations and more amid a ban on iPhones in the government.

Tim Cook surprises Honor of Kings gamers in Chengdu Apple Store, China
By James Bentley published
Tim Cook has popped up at the Chengdu Apple Store in China to celebrate Honor of Kings. Here's why that could be a big deal.

Tim's eating good tonight after CEO sells $88 million worth of Apple shares
By John-Anthony Disotto published
Tim Cook has sold nearly $88 million worth of Apple shares, his biggest sale in over two years.

Apple's ChatGPT rival could get a boost from UK hiring push
By Oliver Haslam published
Apple CEO Tim Cook says Apple will continue to hire new AI talent in the UK amid AppleGPT rumors.

Tim Cook talks Vision Pro, Twitter, and equality in recent CBS interview
By James Bentley published
In an interview with CBS, Tim Cook talks about the future of the company, sustainability and the Vision Pro.

Tim Cook got declined for an Apple Card — and that's not all in new Goldman Sachs nuggets
By Daryl Baxter published
Apple and Goldman Sachs' partnership has been revealed to have been strained since it began, with plenty of faux pas.

Apple employees rest easy — Tim Cook says mass layoffs aren't on the cards
By Oliver Haslam published
Apple CEO Tim Cook says that the company isn't planning mass layoffs unlike others.

Tim Cook finally gives his two cents on AI - but he's waiting it out
By Daryl Baxter published
In an investor meeting after Apple's latest earnings report was published, Apple's CEO gave his opinion on AI.

Exclusive photos from inside the new Mumbai Apple Store as Tim Cook makes his first visit
By Palash Volvoikar published
Apple CEO Tim Cook launched Apple's first official offline retail store in India, Apple BKC, in Mumbai.

Tim Cook reveals how he stops himself from looking at his phone all day
By Tammy Rogers published
In an interview with GQ, Tim Cook talks about his phone use, and how he manages to look at his screen less.

Tim Cook shares tribute to late Intel co-founder Gordon Moore
By John-Anthony Disotto published
Tim Cook leads tributes for Gordon Moore, 94, a pioneer in the tech industry and co-founder of Intel.

Apple could avoid damaging layoffs thanks to these key decisions
By Oliver Haslam published
Apple is reportedly making changes to product plans and more in an attempt to avoid laying off employees as its competitors fire people by the thousands.

Apple suffers unprecedented exec losses, slashes bonuses, and freezes hiring
By Oliver Haslam published
Apple is no longer replacing some people who leave while slashing bonuses for those who remain, all while suffering huge losses at the executive level.

Apple VR release pushed by Tim Cook despite major design warning
By Palash Volvoikar published
Apple VR launch was pushed by Tim Cook despite designers warning that the product category wasn't ready for launch, according to a new report.

Apple will donate to relief efforts following devastating Turkey and Syria earthquakes
By Oliver Haslam published
Apple CEO Tim Cook has confirmed that Apple will donate to help people affected by devastating earthquakes in Turkey and Syria.

'Hall of Fame' Apple CEO will avoid layoffs, claims analyst
By Oliver Haslam published
Unlike his contemporaries, it isn't expected that Tim Cook will have to fire employees in an economic downturn.

Tim Cook is taking a huge pay cut
By Joe Wituschek published
Apple's board of directors has announced that Tim Cook's target compensation will be reduced by 40% in 2023.

Apple has "fully resumed" advertising on Twitter, says Musk
By Palash Volvoikar published
Apple has fully resumed advertising on Twitter, said Elon Musk in a recently-held Twitter Spaces conversation.
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