Designers, engineers, administrators, executives, and employees of all kinds are once again joining together today to show off their Apple Pride in San Francisco's annual parade.

While Apple still had t-shirts — this time solid colors but in multiple shades — this year Apple has also provided special rainbow colored Watch bands for everyone who joined up for the parade. You can see them in the tweet above, and in photos shared on Twitter and Instagram under the hashtag #applepride.

Tim Cook's Apple has been supporting the Pride Parade for several years now, lending the company's visibility and voice to help raise awareness for civil rights and equal opportunity.

iTunes has also joined in on the festivities with an iTunes Pride collection and Apple Music Pride