iPhone 15 event: When is the next Apple launch, and what will we see?

Tim Cook on stage holding a microphone at an Apple event
(Image credit: Apple)

The day is finally here. Apple's iPhone 15 event will air in just a few short hours and the iMore team can't wait. Despite having a good idea of everything we can expect to see at the 'Wonderlust' event, we hope there are a few surprises tucked away. 

This year, we anticipate the announcement of the iPhone 15, iPhone 15 Pro, Apple Watch Series 9, and Apple Watch Ultra 2. Alongside this will be an update to the AirPods line with a USB-C charging port. 

Tim Cook will likely start the event, with pre-orders going live just a few days after it. This should then set us up for a launch just one week later. You can stay up to date on everything with your Apple Event live blog.

iPhone 15 event, September 12: The headlines

  • When is it? September 12, 2023 10 am PT
  • Where is it? Apple Park, Cupertino
  • Expected announcements: iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, USB-C AirPods Pro
Stephen Warwick
Stephen Warwick

Stephen is iMore's news expert, and tracks each and every snippet of detail that relates to Apple. He's been tracking Apple events throughout the year, and is perfectly placed to give you the best picture of the Apple calendar. 

Tim Cook stood on stage in front of a slideshow showing a green iPhone 11

(Image credit: Apple)

September iPhone event: What will Apple announce next?

With the event just days away, we can say will almost absolute certainty what Apple is planning to announce. 

  • iPhone 15 and iPhone 15 Plus - An update to the regular iPhone with Dynamic Island, 48MP camera, A16 Bionic chip, and USB-C
  • iPhone 15 Pro and Pro Max - The more premium iPhone, featuring tweaked design, A17 chip, USB-C, Action Button, Periscope lens
  • Apple Watch Series 9 and Ultra - New chip expected, details are scant otherwise
  • AirPods Pro USB-C - Apple's AirPods Pro from 2022, now with a USB-C case

A TikTok creator recently claimed that Apple closed off an area in Mexico City to film the next Apple Event, suggesting it has already been filmed. This is a sign Apple is ready for the next event already.

What could be coming to iPhone 15 in the September Apple event?

There are some big updates that could be coming to the iPhone 15 family this year, not least of all the change from a lightning connector on the bottom to a USB-C port. This could allow for faster data transfer, as well as faster charging.

That faster charging will fill up the bigger iPhone 15 battery, which is said to use battery stacking tech from electric cars to make for bigger capacity. This increase in battery capacity will be greatly received by iPhone 14 users who are finding the battery life of last years phone less than stellar.

There are other updates as well; slimmer bezels, a better camera for the iPhone 15 Pro, and the move to the A17 chipset to make the phone snappier and easier to use. The latter might only be coming to the Pro models, but until the event shows us what we can expect, it remains in question.

The iPhone 15 is going to come with the final launch of iOS 17 — a big software update that we've been enjoying while testing out the betas. There's the new standby mode that acts like a bedside clock while the iPhone is charging, as well as new mental health tracking apps amongst other updates.

When is the next Apple event?

The next Apple event looks like it's going to be on September 12th, suggesting that we will see preorders go live on September 15th and the launch of the next iPhone on September 22nd. 

How about Apple Watch; what could coming in the September Apple event?

It's going to be Apple Watch Series 9 — the logical continuation from the Apple Watch Series 8. There will likely be a new finish in the form of titanium, as well as some updates to the layout of the buttons. This doesn't sound like a huge update, but it's well worth watching to see what's going to be new for the Smartwatch.

There could also be an update to the Apple Watch Ultra in the form of the Apple Watch Ultra 2, including new finishes and new software features. This one isn't as completely likely as the Series 9, but it could well make an appearance.

The Apple Watch SE 2023 could also show its face at the event, although there is little in the way of news or rumors as to what we can expect from the latest version of the budget Apple Watch.

When is WWDC 2024?

WWDC took place from June 5th to June 9th in 2023 and June 6th to June 10th in 2022 so we anticipate a very similar date for 2024. 

WWDC 2023: What was announced at WWDC 2023?

Tim Cook standing in front of the Vision Pro headset

(Image credit: Apple)

The last Apple event was WWDC 2023, where we saw some big updates and hardware, much of which we now have in our hands. Software-wise, iOS 17 and WatchOS 10 were unveiled alongside macOS 14 and iPadOS 17, all with big updates that we've been playing around with in Beta form.

If you want to play with the Betas as well, their public versions are out now in the form of the watchOS 10 public beta or the iOS 17 beta.

We also finally got to see the Vision Pro headset, Apple's entry into the VR and AR space. We got a glimpse of the device itself, as well as the software behind it. There was also a new 15-inch MacBook Air, which we've subsequently given a five-star review, and the latest Mac Pro and Studio models for those looking for a new Mac.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

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